Zara is a Spanish brand of fast fashion with various styles and frequent update as its concept of design. Zara is a chain of stores belonging to the Spanish fashion group Inditex .It operates in addition to Massimo Dutti and Stradivarius, founded by Amancio Ortega Gaona is the company's flagship brand and is represented in Europe, America, Africa and Asia in 1483 major cities worldwide, 500 of them in Spain. In 2007 it opened 560 stores across the group. Some of its stores operating under the brands Zara Lefties and Reduced, aimed to sell very cheap clothes and leftover remnants of the season. On May 15, 1975 opened the first Zara store in La Coruña, close factories Arteijo, northern Spain. In 1985, Zara enters the business of fast fashion. Business joins José María Castilian, professor of business school and a lover of technology, such as Amancio Ortega's right hand, making the company as a logistic model. In 1988 Zara opened its first store outside Spain, in Portugal. Spain. The main part of the examine the underlying factors in the current success in the internationalisation of Zara, fashion design&price ,target group , strategy marketing.In the final section,assess the extent to Zara success in the future.
The way for Zara to be in vogue is first-rate design, second-rate quality and third-rate price. "Re-evaluation of the business models to adapt to the customers’ changing taste'' (KPMG, 2005). The target consumer group is young people who can’t afford the price top brands while appreciating fashion design.''Fashion companies are becoming more flexible and vertically organised, limited vertical integration being more frequent than complete integration'' (Samiee, 1995). Firstly,Zara’s designers frequently watch various types of fashion shows to realize the most recent fashion trends in the market and promptly adopt fashion elements in the new design. These designers create about a lot of garment styles every year. Secondly,''The prices of Zara’s garments...
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