Fashion

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why futures?
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why scenarios?
To support: • Communication of sustainability issues • Strategy development • Product, service and process innovation See our website for useful workshop materials: www.forumforthefuture.org/projects/fashion-workshopmaterials

about fashion futures
• Joint project between Levi Strauss & Co and Forum for the Future • In consultation with over 40 experts, we constructed four plausible, stretching scenarios for what the global fashion industry could look like in 2025 • Began in October 2008 and launched at London Fashion Week in Feb 2010 – an engaging online report and printed executive summary – four short animations that represent the scenarios – workshop materials: exercises, presentation, agenda

objectives of the project
• To communicate a well-researched, lively and engaging series of scenarios and recommendations • To promote a more sustainable future for the global fashion industry • To stimulate a debate about the future for global fashion and inspire a more sustainable response to it

fashion futures 2025
global scenarios for a sustainable fashion industry

Some certainties we can expect…
Impacts of climate change Resource costs & shortages
Severe and unpredictable weather Shifting rainfall patterns Global target: cut CO2 50% by 2050 2025: 1.8 billion people living with water scarcity; food, building materials, energy, cotton: oil @ $130 in 2030 1.3 billion more people by mid-2020s Ageing population in developed world

Demographic change

…some factors we are less certain about
• How will society respond to resource scarcity and climate change? • How might legislation shape the fashion industry? • How much disposable income will we have, and what will we spend it on? • How will the so-called ‘emerging economies’ develop? • Technological advancement • Consumer acceptance of sustainable consumption • How might demographic changes affect the clothing industry?

two areas of high importance and uncertainty
1. How connected is the world?

Connected where economic globalisation has expanded
further, trade barriers have lowered, communications are more united and global cultures are more similar.

Fragmented where globalisation has gone into reverse, there
is more protectionism, long distance trade is declining and regional identities are stronger.

two areas of high importance and uncertainty
2. How fast do society and its fashions change?

Fast where speed of change has accelerated: in media and
communications; in flows of financial capital; and in how people express themselves through culture and fashion.

Slow where the rate of consumption has reversed; flows of
financial capital are slower; and cultures change more gradually.

Slow is Beautiful
Political collaboration and global trade in a world where slow and sustainable is fashionable

Community Couture

Resource crises constrain consumption in a local community focused world

High tech systems deliver for a speedobsessed global shopper

TechnoChic

Fast consumption in global cultural blocs

Patchwork Planet

Fashion Futures Scenario Axis
Slow is Beautiful
Political collaboration and global trade in a world where slow and sustainable is fashionable Resource crises constrain consumption in a local community focused world High tech systems deliver for a speedobsessed global shopper Fast consumption in global cultural blocs

TechnoChic

Community Couture

Patchwork Planet

Slow is Beautiful

Techno Chic

Community Couture

Patchwork Planet

CAUTION!
TREAT SCENARIOS WITH CARE
– Not predictions, but images of possible futures, tools to imagine what world could look like – Stimulate new ideas - challenges and opportunities – Test strategies for robustness

Slow is Beautiful Collaboration in a world where slow and sustainable is fashionable – This is a moralistic world of low-carbon, sustainable lifestyles – Strict carbon regulation and...
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