Far East Investment Idea

Topics: Orchard Road, Shopping mall, Singapore Pages: 26 (5479 words) Published: November 17, 2012
1.Executive Summary:
Far East Organization establishment in 1960. It is always have good reputation for building innovatiove and functional spaces and providing high quality experiences and value for its customers. And Far East is a major leading property developer in Singapore. It has built more than 700 developments across the full spectrum of real estate in the residential, hospitality, commercial, and industrial sectors.

Far East Organization owns and operates the largest corporate leasing and hospitality portfolio in Singapore, including eight hotels and 11 serviced residences with over 1,200 apartments. And also leverages on its significant asset base, real estate domain knowledge, financial skills and extensive market network to develop real estate financial products and services in Singapore. The budgeted for investments in tourism, hospitality and services industry is SG$100 million. Far East organization not only making the profit, at the same time, it brings Singapore a lot of benefit, such as more tourism, making a huge contribution for Singapore’s GDP growth. Also have more good relationship to other countries, it bring more chance to communication to the whole world.

Our professional team of expertise (assembled from Marketing, Operations, Finance and Human Resources specialists within Far East Organization) has been tasked to study the feasibilities and potentials of the mentioned investments and to recommend three such proposals namely Scotts Tower, Tanglin View and Orchard Central to senior managements evaluation and decision.

2. Background of the report:

Far East Organization is the largest private property developer in Singapore, with a growing reputation for building innovative and functional spaces and providing high quality experiences and value for its customers. Since its establishment in 1960, Far East Organization has been contributing to the transformation of Singapore’s urban landscape with more than 700 developments in the residential, hospitality, retail, commercial, and industrial sectors, including 42,500 or one in six private homes in Singapore.

The purpose of the report that Far East Organization would be to produce a good commercial proposal for the property product or service, with careful consideration of both external and internal environment s that affects the property product or service.

For example, Far East Organization is also developing Novena Medical Center at Square 2 located in Novena, a purpose-built new generation medical centre in Singapore that is leading the way in collaborating with the public sector to enhance Singapore's attractiveness as the healthcare services hub in Asia.

Far East Organization’s listed entities comprise Far East Orchard Limited, Yeo Hiap Seng Limited, and Far East Hospitality Trust. Launched in 2012, Far East Hospitality Trust is the first and only Singapore-focused hotel and serviced residence hospitality trust listed on the Singapore Exchange Securities Trading Limited (SGX-ST). It is also Singapore’s largest diversified hospitality portfolio by asset value.

Led by the belief that the places in which we live, work and play have an important influence in nurturing progress and success, Far East Organization is committed to constantly innovating and creating effective spaces that will improve and inspire better lives. It also supports sustainable development and respect for the environment through initiatives such as the greening of building facades and public spaces in its developments, optimising design sensitivities and harvesting natural resources to conserve energy and water consumption. As a forerunner of the Community and Sports Facilities Scheme, Far East Organization actively draws from its real estate development capabilities, gifting purpose-built community spaces at its projects to charity foundations and non-profit organisations, creating real estate value and a lasting legacy for the...
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