Fallacies In The Snicker's Super Bowl Campaign

The advertisement, Super Bowl 2015: Snickers Ad, gives a logical appeal by making the audience act irrational when hungry. The only cure for this hunger is the Snickers bar, of course. The logos, throughout this 30 second commercial, portrays an unlikely image of Marcia, from the Brady Bunch, when she is not satisfied; however, the logical appeal is lost as the post hoc ergo propter hoc fallacy comes into play. Post hoc ergo propter hoc relies on the audience believing that you become a certain way because of a previous experience. This fallacy is basically a cause and effect situation. In the advertisement, Marcia is played by a rough and rugged man who is complaining to his parents about how he will not be able to go to the dance because