SOCIAL RESPONSIBILITY TO SOCIETY AND CORPORATE SOCIAL RESPONSIBILITY (CSR)
Faiza Bawumi Sayed Ahmad, which is the Chief Executive Director of Faiza Sdn Bhd, which is synonymous with local private television reality program in the form of charity "Bersamamu" because the company is the main sponsor of the plan, said the intention now is to set up a foundation to help the poor. "Bersamamu" TV3, is a reality TV program which focused on the life of the poorer, helpless and misfortune Malaysian's in their survival, whereas at the same time this TV programme, endeavoured to gain charity to the plight who’s aired on the show under the tag line "Hulurkan tangan ringankan beban". As one of Corporate Social Resposibility, SYKT FAIZA takes this opportunity to be one of the sponsors for this TV programme since it started. In conjuction with that, consumers who purchase SYKT FAIZA's products will also contribute to "Tabung Bersamamu TV3". Quotes from Faiza Bawumi Sayed Ahmad, "Experience life on the ground approached the needy and single mother makes me desire to establish the Foundation Faiza one day to manage the welfare and contribution to the public. My intention is only one, that is not my intention to trade wealth for herself, but to help others, especially the poor and single mothers enjoy a good life “. The sentence expressed her personality who likes to help others. Hajah Faiza involved in business not only because just to get rich but to give charity to the community. Even though, she is busy with his company but she has arrange her time to involve in commitment to corporate social responsibility.
Each sale of product are been given to Tabung Bersamamu TV3
Picture of poor community with Faiza and television programme Bersamamu TV3
Despite her busy schedule, Hajah Faiza always spared time for charity work and heads a number of associations like Pemborong Beras Bumiputera Malaysia, Pertubuhan Kebajikan Islam Malaysia (Perkim) Batu Pahat, Batu...
Please join StudyMode to read the full document