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COMPANY PROFILE

PepsiCo, Inc.

REFERENCE CODE: 26FFE4D9-E51D-4F5B-AC02-76DC923525A7 PUBLICATION DATE: 8 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

PepsiCo, Inc.
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

PepsiCo, Inc. © MarketLine

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PepsiCo, Inc.
Company Overview

COMPANY OVERVIEW
PepsiCo, Inc. (PepsiCo or ‘the company’) is a global consumer goods company, primarily engaged in production, marketing and sales of a variety of food, snacks and beverage products. The company manufactures, markets, and sells a variety of salty, sweet and grain-based snacks, as well as carbonated and non-carbonated beverages. The company has 22 power brands that generate over $1,000 million each in retail sales annually. PepsiCo is headquartered in New York and employs about 297,000 people. The company recorded revenues of $66,504 million during the financial year ended December 2011* (FY2011), an increase of 15% over FY2010. The operating profit of the company was $9,633 million in FY2011, an increase of 15.6% over FY2010. The net profit was $6,443 million in FY2011, an increase of 1.9% over FY2010. The company’s financial year ends on the last Saturday of December, resulting in an additional week of results every five or six years. The financial ended December 31, 2011 (FY2011) is a 53 week period whereas the financial ended December 25, 2010 (FY2010) is 52 week period. Therefore, financials for FY2011 include the impact of the extra reporting week.

KEY FACTS
Head Office PepsiCo, Inc. 700 Anderson Hill Road Purchase New York 10577 USA 1 914 253 2000

Phone Fax Web Address

http://www.pepsico.com

Revenue / turnover 66,504.0 (USD Mn) Financial Year End Employees New York Ticker December 297,000 PEP

PepsiCo, Inc. © MarketLine

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PepsiCo, Inc.
SWOT Analysis

SWOT ANALYSIS
PepsiCo is a global consumer goods company, primarily engaged in production, marketing and sales of a variety of food, snacks and beverage products. The company’s diverse product portfolio, strong brand equity and robust operating performance are helping it in sustaining a competitive positioning in the market. However, rising competition from private labels in the food and beverage industry and constant increases in food commodity prices are expected to erode the company’s profits in future. Strengths Diverse product portfolio and strong brand equity Robust growth in revenue and operating income assures the company a competitive position in the market Widening presence in the emerging markets Opportunities Increasing spending on food in emerging markets Increasing local-focus Changing consumer preferences creating opportunities in the health and nutrition space Weaknesses Market controversies could hamper consumer confidence

Threats Rising competition from private labels is posing a threat to national brands Rising food and commodity prices Intensifying competition with Coca-Cola

Strengths

Diverse product portfolio and strong brand equity PepsiCo’s combined portfolio of food, snacks, and beverage products spans across the value chain of the processed food industry. In the beverage segment, the company’s products include carbonated beverages, fruit drinks, nectars, smoothies, energy drinks and bottled water. On the other hand, the company’s food and snack business includes products such as savory snacks, chips, sweet snacks, meat snacks, ready-to-eat side dishes, pastas, breakfast cereals, cereal bars, and mixes and syrups. Being seasonal in nature, the global food and beverage industry is...
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