Malaysia already long well-known as worldwide important tourism destination because it possesses various secret of the world which still not been explored completely yet and successful offers various beautiful world treasures, unique and special to foreign tourists.
Malaysia has a record breaking 17.54 million tourists in 2006, which slightly surpassed Tourism Malaysia’s target of 17.5 million, marking an overall 6.8% increase from 2005. The revenue from tourists also increases by 13% with receipts of RM36.2 billion in 2006 (Ministry of Tourism Malaysia, 2007). Refer to Table 1.1.
Table 1.1 Tourist Arrivals and Receipts to Malaysia
|Year |Arrivals |Receipts |
|2002 |13.29 million |25,781.1 million |
|2003 |10.58 million |21,291.1 million |
|2004 |15.70 million |29,651.4 million |
|2005 |16.43 million |31,954.1 million |
|2006 |17.55 million |36,271.1 million |
Source: Ministry of Tourism Malaysia, 2007
The Visit Malaysia Year (VMY) 2007 campaign was launched on 31st December 2005 in conjunction with the golden jubilee of the nation’s independence. It is designed to make Malaysia a top-of-mind destination; the yearlong campaign comprises various promotions and marketing strategies. It is expected to increase the number of foreign arrivals to the country to 20 million in 2007.
A tourism product in Malaysia that is becoming increasingly popular among local... [continues]
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