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Factors that Influence Attitudes to Food

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Factors that Influence Attitudes to Food
‘Discuss The Role of One Or More Factors That Influence Attitudes to Food’
Outline the Role of one or more factors that influence attitudes to food (4 Marks):
The social learning theory (SLT) assumes that all behaviour is learnt through observing those around us, as were are born a blank slate (tabula rasa), and so the theory therefore also assumes that our eating attitudes are influenced and determined by the behaviour of people we know and the environment around us.
One way in which the SLT suggests children acquire their attitudes to food is through the influence of parental models; that is observing the behaviour of their parents. Parents may influence their child’s eating attitudes and habits through the types of food they eat, how meals are structured, their parenting style and the family environment as a whole. One study by Brown and Ogden (2004) compared matched questionnaires and results showed significant correlations between parents and child pairs regarding their snack intake, eating motivations and body satisfaction. In a similar way the model also explains the influence of peer models whereby the attitudes of friends is adopted by children, perhaps because of a desire to be accepted by the group, being a behavioural approach this would correspond with ideas of compliance within conformity.
The SLT also places emphasis on the importance of the influence of media effects on the public’s attitudes to eating, TV and magazines are becoming increasingly focused on food advertising, celebrity chefs and methods of dieting and the public have developed the tendency to look to the media for advice., and this is the reason many shows such as Jamie Olivers ‘ministry of food’ are set up. However that being said Macintyre Et Al did claim that food attitudes are also influenced by more than just the media, issues such as age, income or family circumstances will also have a huge effect on and individuals attitude to eating.
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