Factors Influencing the Consumption of Organic Products in Santa Rosa Laguna

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FACTORS INFLUENCING THE CONSUMPTION OF ORGANIC PRODUCTS IN SANTA ROSA LAGUNA

By
Don Allen C. Poblete
Rona D. Nido

A THESIS/RESEARCH PRACTICUM/CAPSTONE PROJECT SUBMITTED TO MALAYAN COLLEGES LAGUNA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE TOURISM MANAGEMENT

MALAYAN COLLEGES LAGUNA
AUGUST 2011

APPROVAL SHEET
This is to certify that we have supervised the preparation of and read the thesis/research practicum/capstone project prepared by Don Allen C. Poblete and Rona D. Nido entitled: Factors Influencing the Consumption of Organic Products in Santa Rosa Laguna and that the said paper has been submitted for final examination by the Oral Examination Committee. Adviser

As members of the Oral Examination Committee, we certify that we have examined this paper and hereby recommend that it be accepted as fulfillment of the thesis requirement for the Degree Program Tourism Management.

Panel MemberPanel Member
Date signedDate signed

Committee Chair
Date signed

This thesis/research practicum/capstone project hereby approved and accepted as partial fulfillment of the requirement for the Degree Program Tourism Management.
`
Dean/Chair, School/Department
Date signed

TABLE OF CONTENT
Pages

TITLE PAGE
APPROVAL SHEET
ACKNOWLEDMENT
TABLE OF CONTENT
LIST OF FIGURES
LIST OF PICTURES
CHAPTER IINTRODUCTION
1.1 Background of the Study
1.2 Objectives of the Study
1.2.1General Objective
1.2.2Specific Objectives
1.3 Statement of the Problem
1.4 Significance of the Study
1.5 Scope and Limitation of the Study
1.6 Conceptual Framework
1.7 Definition of terms

CHAPTER IIREVIEW OF RELATED LITERATURES
2.1 Food Production
2.2 Organic Farming
2.3 Consumers Awareness and Labelling
2.4 Organic Benefits
2.5 Consumers Behaviour Toward Organic Foods
CHAPTER IIIRESEARCH METHODOLOGY
3.1 Research Design
3.2 Research Participants
3.3 Population and Sampling Tools
3.4 Data Collection
3.5 Instrumentations
3.6 Statistical Analysis

BIBLIOGRAPHY

CHAPTER I
INTRODUCTION

Consumers this time have yielded high interest to a healthy yet tasty diet that contains high nutrients needed for their present lifestyle. They look for food that are much safer to eat while being environmentally good and doesn’t affect the animal welfare as well. [Hohenheim] When we go to what organic foods are about, basically they are foods that are grown using methods that are environmentally friendly which means no modern synthetic inputs are involved along with chemical fertilizers and pesticides. This means that they are grown and produced naturally. Not all the foods that we see in the markets are grown this way, because few are only available and most of them are grown not in the most possible natural way. Organically grown foods are becoming more popular as people worry more about health and the safety of the food they eat as to what was stated above. In our current generation, different kind of diseases and sickness are easily got and many people are becoming prone to it. With the growing rate of sickness and diseases, people now are more aware with their lifestyle especially with what they eat. With this inevitable truth, most individuals are conscious with what they will mostly get from the food they purchase. People believe that they have to eat more healthy foods like fruits nowadays to make up the deficiency, but unfortunately that means eating more chemicals, more potentially detrimental effects on their health because those foods that they normally buy are the conventional ones. Most people are not aware of the impacts of that common foods are giving to them. That is why the researchers will conduct this study to...
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