As comprehensive as this topic might seem, factors influencing media as it concerns structure, number of outlets and contents can be broadly classified into two. a) EXTERNAL FACTORS b) INTERNAL FACTORS
EXTERNAL FACTORS: this covers the influence on the media as a result of the environment within which the mass media communication system operates. They include: i)cultural influence ii) influence of the Economy iii) political influence iv)Religious influence v) Legal influence vi) Technological influence vii)Influence of Security
INTERNAL FACTORS: theses are influences on the media that take place inside the media organisation. It is not readily obvious to the entire populace. Some of these influences are even denied by the media workforce. Some of these factors include: i)Media bias ii) Ownership control iii)Wealth
Both classified factors are instrumental to the state of the media in Nigeria. In this regard, the state of media in Nigeria differs from that in south Africa, since the conditions in which they both operate, differ. This chapter seeks to identify and explain these different conditions and factors and how they directly affect our country Nigeria.
EXTERNAL FACTORS CULTURAL INFLUENCE
Culture as defined by Clyde Wuckhohn (1905-1960) an influential American anthropologist is the total way of life commonly followed by the members of a society. He also describes it as a social legacy that an individual acquires from his group....