Factors Determining Motivational

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International Journal of Business and Management

Vol. 5, No. 12; December 2010

A Comparative Analysis of the Factors Determining Motivational Level of Employees Working in Commercial Banks in Kohat, Khyber Pukhtunkhwa Kaleem Ullah Khan Lecturer, Kardan Institute of Higher Education, Kabul, Afghanistan Syed Umar Farooq Dean, Faculty of Management Sciences, Kardan Institute of Higher Education, Kabul, Afghanistan E-mail: syedumarfarooq5@hotmail.com Zilakat Khan Associate Professor, Department of Economics, University of Peshawar, Pakistan Abstract The aim of designing present study was to analyze the role of reward that plays in motivating employees of commercial banks of Kohat, Pakistan. Specifically present study aims to analyzed the variance explained by predictor variables (payment, promotion, benefits and recognition) in criterion variable (Employee motivation). A hypothesis was developed for the present study and was tested by applying Multiple regressions. The sample group (N= 167) consisted of male and female employees of the commercial banks of Kohat, Pakistan. Data was collected through Questionnaire. Questionnaire comprises two parts. First part of the Questionnaire comprises of questions seeking Biographical data of the respondents and the second part comprises five variables, four predictor variables and one criterion variable. Content of the second part of questionnaire was adopted for use developed by (De Beer, 1987). The results of the study indicated that 71% variance is explained by predictor variables in employee work motivation of commercial banks’ employees of Kohat. The results also showed that promotion among four independent variables has greater effect in explaining variance in employee work motivation of targeted subjects. Keywords: Rewards, Performance, Employee motivation, Benefits, Payment, Human Resource, Commercial banks 1. Introduction The commercial banks play important role in worldwide economy and their employees are the best sources of delivering good services to their customers. Excellent services provided and offered by employees can create a positive perception and ever lasting image in the eyes of banks’ customers. The individual motivation of a commercial bank employee plays a major role in achieving high level satisfaction among its customers (Petcharak, 2004).Commercial banks are physical structures maintained by human resources that enable the delivery of good service. The process of delivering quality service is the individual motivation of all employees whether professional, skilled or unskilled. With increase in the growth of the service industry, the commercial banks at present struggle for retaining employees possessing the capabilities of quality service. Research finds that it is a challenge for management in Pakistan today to motivate employees in commercial banks of Pakistan to provide quality services as it has been observed that there is tough competition among the above state area (Commercial banks in Pakistan) to provide best services and to satisfy the needs of their customers. Satisfaction of banks’ customers depends on the quality of services and the way commercial banks employees render these services to their customers. Commercial banks employees’ satisfaction, loyalty, commitment and motivation ensure the satisfaction of customers. Keeping in mind individual motivation of commercial banks of Kohat, Pakistan, present study is conducted to analyze and to know the extent that payment, promotion, benefits and recognition (predictors variables) explain variance in employee work motivation (Criterion variable). This study is designed to answer the following questions:

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ISSN 1833-3850

E-ISSN 1833-8119

www.ccsenet.org/ijbm

International Journal of Business and Management

Vol. 5, No. 12; December 2010

Question # 1. Up to what extent payment, promotion, recognition and benefits explain variance in employee work...
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