OBJECTIVE OF STUDY
1) OBJECTIVES OF THE STUDY:-
A) To ascertain the availability of VLCC PERSONAL CARE Products in the market.
B) To know the end user response towards VLCC PERSONAL CARE products.
C) To know the factors which affect the growth of VLCC products.
D) To know the services provided by VLCC PERSONAL CARE products in the market.
The whole study about the factors which affect the buying patterns of the end consumers in personal care products. The factors like presence ,promotion, customer need satisfaction , channel strategy and support system which affect the VLCC in the market ,trans Gomti Lucknow. VLCC enter in the market as a personal care product and presently they capture around 12% market of trans gomti .
The guideline of VLCC Group is “Transforming Lives”. By this guideline ,we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our company since Mrs. VanDana Luthra founded it in 1989. They remain the foundation of VLCC upon which we continue to build our success today. Without change in wellness, VLCC revolutionized this industry and acquired the status of India’s largest health and beauty brand. Today VLCC is the single largest player in the organized sector with a pan- India presence of nearly 225 outlets across 90 cities, 1 in Katmandu , 10 locations in UAE, 2 in Oman, 1 in Bahrain and 1 in Al Ain. The VLCC Group, a “super brand”, serves as an umbrella for all its other brands – VLCC Health Care Ltd., VLCC Personal Care Ltd. and VLCC Institute of Beauty , Health and Management, VLCC Day Spa & VLCC Nutri-Diet clinic. VLCC services provide holistic wellness, as a service, marrying scientific research and traditional therapies.
VLCC having served around 10 million customers since its inception, VLCC, today , has achieved an iconic status across the... [continues]
Cite This Essay
(2010, 08). Factors Affecting the Buying Behaviour of Vlcc Products. StudyMode.com. Retrieved 08, 2010, from http://www.studymode.com/essays/Factors-Affecting-The-Buying-Behaviour-Of-371430.html
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"Factors Affecting the Buying Behaviour of Vlcc Products." StudyMode.com. 08, 2010. Accessed 08, 2010. http://www.studymode.com/essays/Factors-Affecting-The-Buying-Behaviour-Of-371430.html.