Factors Affecting the Buying Behaviour of Vlcc Products

Topics: Cosmetics, Personal care, Factor analysis Pages: 35 (5797 words) Published: August 5, 2010
Chapter -1



A) To ascertain the availability of VLCC PERSONAL CARE Products in the market.

B) To know the end user response towards VLCC PERSONAL CARE products.

C) To know the factors which affect the growth of VLCC products.

D) To know the services provided by VLCC PERSONAL CARE products in the market.

Chapter -2


The whole study about the factors which affect the buying patterns of the end consumers in personal care products. The factors like presence ,promotion, customer need satisfaction , channel strategy and support system which affect the VLCC in the market ,trans Gomti Lucknow. VLCC enter in the market as a personal care product and presently they capture around 12% market of trans gomti . About VLCC:-

The guideline of VLCC Group is “Transforming Lives”. By this guideline ,we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our company since Mrs. VanDana Luthra founded it in 1989. They remain the foundation of VLCC upon which we continue to build our success today. Without change in wellness, VLCC revolutionized this industry and acquired the status of India’s largest health and beauty brand. Today VLCC is the single largest player in the organized sector with a pan- India presence of nearly 225 outlets across 90 cities, 1 in Katmandu , 10 locations in UAE, 2 in Oman, 1 in Bahrain and 1 in Al Ain. The VLCC Group, a “super brand”, serves as an umbrella for all its other brands – VLCC Health Care Ltd., VLCC Personal Care Ltd. and VLCC Institute of Beauty , Health and Management, VLCC Day Spa & VLCC Nutri-Diet clinic. VLCC services provide holistic wellness, as a service, marrying scientific research and traditional therapies. VLCC having served around 10 million customers since its inception, VLCC, today , has achieved an iconic status across the world and it is India’s largest and most preferred Slimming , Beauty & Health care brand. To ensure a good quality of life for everyone, by adopting and pursuing ethically and socially relevant business practices aimed at shaping up people’s confidence and making Slimming, Beauty & Health accessible to every sections of our society. NOVENA Enterprise is the channel partners of VLCC Personal Care product in trans gomti. NOVENA Enterprise is the trading house which mainly deals in Personal Care , Health Care and OTC product of the major players of market like as VLCC ,CIPLA. They have authorized distributor and marketing promotion rights of all above mentioned company. They provides the supply of product, demand generation of the product and also promote the products with there own marketing team.

Company Profile:-


The VLCC with uncompromising integrity & ethics, sustaining environmentally sound standards, backed by strong state of the art R&D & scalable manufacturing facility in tax free zone offers you reliable range of Ayurvedic and non Ayurvedic products that you can confidently launch under your brand, thus have a competitive advantage. VLCC is the world's first beauty, slimming and fitness corporate to get the ISO 9001:2000 certification. It is also one of only about 165 companies globally, and the first of its kind in the world, to have been awarded the SA:8000 (Social Accountability) certification and the first in the industry globally to receive the ISO:14001 certification for being an environment friendly company. That VLCC is one of the country's most recognized brands in its own right is an acknowledged fact and this is reinforced by the its recent induction into the world-wide hall of fame for brands by being awarded the international Super brand status. One of VLCC's major diversifications has been the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Factors affecting voting behaviour Essay
  • Factors Affecting the Organization’s Buying Behaviour Essay
  • Buying Behaviour Essay
  • Factors Affecting Buying Behavior of Consumers Essay
  • Buying Behaviour Essay
  • Buying Behaviour Essay
  • Buying Behaviour Essay
  • Factors Affecting Consumer Behaviour Essay

Become a StudyMode Member

Sign Up - It's Free