Fact Sheet Nestle Company

Topics: Strategic management, Food, Food industry Pages: 3 (659 words) Published: March 17, 2013
Table of Contents

1. Introduction 2
2. Goals ... 3
3. Constraints 3

Student N: u1023607
FN3046-The Economics of Business Strategy

Fact Sheet for Company

Background: Nestlé Company is the world's leading Nutrition, Health and Wellness Company. Nestlé provides consumers with the best tasting, most nutritious choices in a wide range of food. They are one of the oldest of all multinational businesses. The Company was founded in 1867 by Henri Nestlé in Switzerland, where Nestlé headquarters are still located today.

* Five Forces Model

* Porter’s Five Forces Model was created to act as a framework for industry analysis and business strategy development. Porter singled out five different forces that influence competitive strength which portrays an illustration from the general charm along with productivity of a current market. * Threat of New Entrants

* The food processing industry is extremely substantial large and competitive; it is not odd intended for firms within the industry to try and fairly well. As a result, many corporations access the market on a yearly basis in an attempt to increase a segment of the profitable market. Fortunately for Nestle, the business has been long time with possesses a lengthy record of quality products and consumer satisfaction which has allowed the company to obtain a considerable share of the market. New entrants into the industry should seek to catch some seize a portion of Nestlé’s market share in order to survive. * Threat of Substitute Goods

* As a result of character from the industry, Nestle will be beset while using the threat of substitute goods. From bottled water to slender pockets, there are arrays involving comparable products that compete directly with Nestle. It is very important for Nestle to continuously discover new ways to improve its products because the competition is fierce. * Bargaining Power of Suppliers

* Nestle...
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