People are modifying their behavior, and technology continues to make leaps and bounds on a path that seems to know no boundaries. Within scope, I think social networking is growing rapidly and it has effects on face-to-face interaction. The combination of social networking and face-to-face interactions can lead to positive experiences as the rise of social networking continues. In order to better understand concept of social networking , I want to consider all popular social network sites (Facebook, Bebo, MySpace, Twitter, etc.) as one unless independently described. A social network site (SNS) is defined as web-based services and have several purposes that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. (Boyd & Ellison 2007) Social media uses the ‘wisdom of crowds’ to connect information in a collaborative manner. Social media can take many different forms, including the Internet forums, message boards, weblogs, wikis, podcasts, pictures, and video. (10) Social media style websites are listed as, but not limited to: Google (social networking and reference), Facebook (social networking), MySpace (social networking), Pandora (personal music), LinkedIn (professional social networking), Tagged (social networking), Ning (social networking), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Wikipedia (reference), MyLife (social networking), Bebo (social networking), Twitter (social networking), Photobucket (photo sharing) and Orkut (social networking). There is a deeply engrained basic need among human beings to share, whether it is information, expertise, experiences or opinions. Humans, by nature, are social creatures and social networks appeal to the philanthropic and altruistic side of people. In the past, a face-to-face interaction was typically controlled by pecuniary, environmental, or geographical considerations. Social networking sites have evolved from an early online chat to an internet based form of a virtual community, which attract millions of users worldwide, and are not bounded by age limits, with many individuals embracing social networking sites, and now have integrated this communication method into their daily lives. (Reneeh 2010) These networks allow the users to expand their associations to encircle their interests.
It must be noted that, “While early theories of computer-mediated communication held the supreme capability of face-to-face communication to transmit intimacy as a basic trait of the medium (Daft and Lengel, 1986; Sproull and Kiesler, 1986), other research suggests that face-to-face may not always transmit intimacy better than other media.” (Ledbetter 2008) According to Cogner, reports have stated that social networking is beneficial for humans and increases our social capital, “Those positive feelings are direct products of social capital, or the informational and emotional support family, friends and acquaintances provide. Extensive research has established that the more social capital people believe they have, the greater sense of well-being they enjoy…In other words, these online platforms allow people to build social capital -- and reap the psychological rewards.” (Conger 2010) One philosophy states that, ‘Social network theory suggests that the more people are socially connected, the more intensely they are likely to communicate using various media available to them.” (Birnie & Horvath 2002) This concept suggests that Internet social exchange is an extension of more customary social behaviors and designates relationships across diverse types of media. It has been found that the more individuals in organizations are connected, communicate...
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