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Facebook: Social Network Service
THE EFFICIENCY OF SOCIAL MEDIA AS A LEARNING TOOL FOR URDANETA CITY UNIVERSITY – COLLEGE OF COMPUTER STUDIES

A Research Presented to the College of Computer Studies
Urdaneta City University
Urdaneta City

By:

ARNEL B. OCAY
ALJOHN L. DE GUZMAN
JEFFREY M. CAOILE

ACADEMIC YEAR 2012-2013

CERTIFICATION This is to certify that this research entitled “THE EFFICIENCY OF SOCIAL MEDIA AS A LEARNING TOOL FOR URDANETA CITY UNIVERSITY – COLLEGE OF COMPUTER STUDIES STUDENTS” by Arnel B. Ocay, Aljohn L. De Guzman, and Jeffrey M. Caoile is hereby submitted to fulfil one of their functions as faculty of the university.

ELMER D. VALDEZ, MIT
Program Head, College of Computer Studies

Josephine S. Lambinicio, Ed. D.
Vice President for Research

Elizabeth A. Montero, Ed. D.
University President

ACKNOWLEDGEMENT

To Almighty Lord, to our love ones, to our family, our friends and colleagues and to those who helped a lot in the success of this study, Thank YOU.

OCAY, ARNEL B.
DE GUZMAN, ALJOHN
CAOILE, JEFFREY

TABLE OF CONTENTS

TITLE 1
CERTIFICATION 2
ACKNOWLEDGEMENT 3
TABLE OF CONTENTS 4
LIST OF FIGURES 6
LIST OF TABLES 7
CHAPTER 1 THE PROBLEM 8 Background of the Study 8 Statement of the Problem 12 Assumptions of the Study 12 Significance of the Study 13 Definition of Terms 13
Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES 15 Related Literature 15 Related Studies 21 Conceptual Framework 23
Chapter 3 RESEARCH METHODOLOGY 25 Research Design 25 Subjects of the Study 26 Sampling Scheme of the Study 27 Data Gathering Instrument 27 Procedure of Gathering Data 28
Chapter 4 PRESENTATION, ANALYSIS OF DATA AND INTERPRETATION OF FINDINGS 30 Profile of Respondents 30 Level of Utilization of Social Media as a Learning Tool for the Students by the Faculty Members 32 Level of Utilization of Social Media as a Learning Tool by the Students 36
Chapter 5 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 41

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