Facebook Marketing

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  • Published : March 27, 2011
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Marketing of Facebook

Provided by Volker Maier
Instructor: Bruno Delepierre
Antwerp, April 2010
* Table of content
Table of content2
1Showing Facebook5
2How companies can use Facebook9
2.1Create a Fan Pages9
2.2Strategies for successful Facebook-Marketing11
2.3But be careful16
2.4Which communication goal18
* List of figures
Figure 1: Increase of the Facebook user6
Figure 2 Users in Germany (July 2009-2010)7
Figure 3: Age of Facebook User8
Figure 4: Set a New Facebook Page9
Figure 5: Private account to add as a admin10
Figure 6: The best Facebook name12
Figure 7: Facebook username12
Figure 8: Place the text box13
Figure 9: Use the "Info" tab13
Figure 10: “Raw URL”14
Figure 11: "Attach Link"14
Figure 12: "Find Us On"-badge15
Figure 13: Facebook inbound links (red box)16
Figure 14 Nestle Fan Page17
Figure 15 Protest of fans in Facebook17

* Introduction
The world of digital media is changing in a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are not only transforming how we access our information, but also influences our behavior of interacting and communicating with each another on a global scale. Of course it is also the way we pick out choose and buy our products and services. How can brands and retailers make money out of social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook (Facebook) and integrating social media tools into their e-commerce platforms. And they gain impressive returns by getting insights into consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's. Facebook has over 45 million users, and they are smart, affluent, Internet-savvy people whom marketers can no longer ignore. However traditional marketing methods will not have an impact on such a situation. In Facebook the users are in charge, not the marketers, and this condition will not change. Facebook members can comment on your brand, and there is nothing you can do about it. The marketing channel is reserved – rather than top-down, things now move from the bottom up. For good or ill, your customers are able to give you a real-time feedback and you have to deal with it. The first part of this work will deal with the history, facts and audience of Facebook. Then the focus will be kept on, how the companies are able to implement their Marketing strategies in Facebook and what are the key fact about it. Finally the paper will be finished with the conclusion. Overview Facebook

Mark Elliot Zuckerberg (born May 14, 1984 in White Plains, State of New York) is an American software developer and Internet entrepreneur. He is the founder and CEO of the online network Facebook and holds 30 percent of the shares of Facebook. Zuckerberg founded Facebook after several unsuccessful web projects as a student at Harvard University in 2004. In 2006 he abandoned his studies in psychology. Various sources estimate the total value of the company varies 3-15 billion; is an actual value of $ 10 billion is realistic. Microsoft rated Facebook with a total value of $ 15,000,000,000 in early May 2008. Sugar Mountain property in April 2010 amounted to around 4 billion U.S. dollars and is parallel to the growth of the market value of Facebook steadily rising. He is the youngest, currently living billionaire in the world. Indicated that Zuckerberg continue to live in a small apartment in San Francisco. Beginning of 2010, Zuckerberg said in an interview with Mike Arrington of TechCrunch, that he "privacy" is no longer contemporary. He based his statement regarding the outdated privacy on the fact, that much more users are...
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