Facebook Marketing

Marketing of Facebook

Provided by Volker Maier
Instructor: Bruno Delepierre
Antwerp, April 2010
  * Table of content
Table of content 2
Abbildungsverzeichnis 3
Tabellenverzeichnis 3
Introduction 4
1 Showing Facebook 5
1.1 History 5
1.2 Facts 5
1.3 Audience 7
2 How companies can use Facebook 9
2.1 Create a Fan Pages 9
2.2 Strategies for successful Facebook-Marketing 11
2.3 But be careful 16
2.4 Which communication goal 18
Literaturverzeichnis 20
Erklärung 21
Stichwortverzeichnis 22
  * List of figures
Figure 1: Increase of the Facebook user 6
Figure 2 Users in Germany (July 2009-2010) 7
Figure 3: Age of Facebook User 8
Figure 4: Set a New Facebook Page 9
Figure 5: Private account to add as a admin 10
Figure 6: The best Facebook name 12
Figure 7: Facebook username 12
Figure 8: Place the text box 13
Figure 9: Use the "Info" tab 13
Figure 10: “Raw URL” 14
Figure 11: "Attach Link" 14
Figure 12: "Find Us On"-badge 15
Figure 13: Facebook inbound links (red box) 16
Figure 14 Nestle Fan Page 17
Figure 15 Protest of fans in Facebook 17

  * Introduction
The world of digital media is changing in a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are not only transforming how we access our information, but also influences our behavior of   interacting and communicating with each another on a global scale. Of course it is also the way we pick out choose and buy our products and services.
How can brands and retailers make money out of social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook (Facebook) and integrating social media tools into their e-commerce platforms. And they gain impressive returns by getting insights into consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's.
Facebook has over 45 million users, and they... [continues]

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