Facebook Marketing

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Case Study:
Facebook Marketing

By Felix Dernhagen

Introduction
What is Facebook?

Facebook is currently the world's biggest social network with more than 1 billion users (as of September 2012, Zephoria) and is almost acsessible everywhere these days. People can log onto Facebook through their computers as well as cell phones. It is free to join Facebook and it is available in most languages and countries. While surfing on Facebook the possibilities are almost unlimited, as users can communicate with other users, see and share photos, videos and links, claim offers, take surveys and polls, play games, use apps to mention a few things. Many people also read news stories on Facebook before any other mass media (rätt beskrivning?). Facebook pretty much sums up what Web 2.0 stands for today.

Many people use Facebook for other reasons/intentions than caring about advertisements (like me)

Facebook is banned in some countries (China, Iran, Pakistan according to Wikipedia)

The length of a Facebook sessions last under 20 minutes, and can therefore be a short period of time to make a good impression on a user.

O: Facebook can evolve to become a really strong marketing platform if it continues to grow.

Room to expand, could also be allowed in more countries (China with its poupulation could generate huge profits for Facebook)

Many marketing tools (surveys, polls, facebook profiles to collect data)

T: Anyone can write anything on a Facebook page, could genereate in bad publicity for a company.

Will social medias be as big in 10 years from now as they are today? (Myspace) / Is Facebook just a trend?

Will Facebook banned in more countries?

According to different sources, the average Facebook session lasts for 20 minutes, which means there's a short period of time to make a good impression on potential customers.

Competitors: Google Plus, could take away facebook customers -> Android and Google phones could compete with Facebook...
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