Face Wash

Topics: Hygiene, Retailing, Brand Pages: 5 (1393 words) Published: June 1, 2013
Top Face Wash Brands in India
One of the most essential personal care products in the market today Face washes have become an inseparable part of human existence. Since waking up in the morning and washing our faces is a part of our daily routine having a good quality face wash is of prime importance. Face washes were unheard off since a few decades back. But today it has become part and parcel of our lives. The benefits of face washes are innumerable and ever since it has been proved that soaps can be harmful for the facial skin most of the top face wash companies are on a roll. Face washes are just not restricted to cleaning properties, if you have the right kind of face wash that suits your skin type then you can bid goodbye to all kinds of skin rashes acne etc. The damage caused by the rays of the sun is also tremendous hence there is a constant need to take care of your face which is undoubtedly one of the most important parts of your body.

India is home to some of the best face wash brands in the world. Starting from clean and clear to Himalaya to Pears and Lakme and Ponds the face wash market in India is fully saturated. These brands have their own target audience and have managed to capture a significant market share. Since people do not like to experiment too much with different products on their skin these top face wash companies rule the personal care or rather face wash market in India. With the increasing desire to look good especially among women these companies keep launching better products with additional benefits which in turn only benefits the users. The face wash market in India can be broadly categorized into herbal or natural and cosmetic. Among the top herbal face wash brands in India Himalaya gives a tough competition to the other brands like Joy and Ayur. As far as the top cosmetic face wash brands in India are concerned Ponds and Lakme have a huge customer base.














With the growing levels of pollutions it is becoming immensely necessary for one to cleanse their face at regular intervals. Face washes provide innumerable benefits, some of the advantages of using a top brand face are as follows;

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Nourishes skin Unclogs pores Removes pollutants Cleanse the skin due to their anti microbial properties Controls excessive oil Rejuvenates the skin Anti inflammatory properties sooth the skin Removes dead cells Prevents outbreaks and the recurrence of acne Avoid wrinkles

…………………………………………………………………………………………………………………….. 1. 2. INDIAN MARKET FOR PERSONAL CARE PRODUCTS PROJECTED GROWTH o Subject to sustained overall GDP growth rates of ~8-9% p.a., the overall Indian personal care market has the potential to grow at 15%-16% p.a. (much higher rates for select segments like colour cosmetics, skin care and deodorants) and thereby double to ~$8-bn by 2012-13. 3. SKIN CARE INDUSTRY OF INDIA

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The skin care market belongs to the Personal Care segment of the FMCG sector in India and is valued at $180 million in India (Approx. Rs.72,000 Cr.) With safe and effective procedures, advancement in medical technology, increase in awareness, the Indian Skin care solutions business is growing very fast. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, facial creams, moisturizers, fairness creams, day and night creams, etc. NEED SATISTACTION : - Personal hygiene - Soft & Smooth skin - (to look beautiful)

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The skin care market is at a primary stage in India. The penetration level for the rural market is relatively low. However, within a period of five-six years, the use of skin care products has increased significantly in India. New players such as Avon and Oriflame have entered the market with the natural ingredient benefit platform, which could further spur growth. 6. REASONS...
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