Face-to-Face vs Social Media

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Face-to-face communication vs. social media

Table of Content

1. Introduction3
2. Definition3
2.1. Face-to-face communication3
2.2. Social media3
3. Four sided model of advice4
4. When face-to-face communication overrules social media5
4.1. Business to individual5
4.2. Individual to business5
4.3. Business to business5
4.4. Individual to individual6
5. When social media is beneficial6
5.1. Business to individual6
5.2. Individual to Business7
5.3. Business to business7
5.4. Individual to individual7
6. Communication challenges8
6.1. Comprehensibility8
6.2. Distinctiveness8
6.3. Information overload8
6.4. Information arrangement9
6.5. Wrong expectation9
6.6. Wrong connotation9
6.7. Reactance9
7. Conclusion10
8. Sources/ References11

1. Introduction

Face-to-face communication and social media are two very different types of communication. When and how they should or should not be applied depends on various factors. One first of all has to understand their exact meanings, and once these are defined, the different situations in which it is more beneficial to either use one or the other will be outlined. By the end of this paper the differences, importance and challenges of communication should be demonstrated, solution should be given and one should be able to communicate confidently and in the right way. 2. Definition

2.1. Face-to-face communication
Face-to-face Communication is defined to be communication in form of a personal conversation, where the communication partners are all physically at the same location.1 2.2. Social media
Social media is defined to be media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. It is also referred as consumer-generated media.2 In our opinion the above traditional definition for face-to-face interaction has slightly changed. It is said to require the communication partners to be in the same room, however the invention of devices like “Skype” or “MSN Messenger” do now allow one to observe the body language of the communication partner as well as the content. Therefore the people communicating might be in Australia and Germany but are still able to see each other just as if they are/were in the same room at the same time.  

3. Four sided model of advice

To understand when communication is successful or not, we worked with the “Four sided model of advice” by Friedemann Schulz von Thun (1981). This model shows that with every communication one does, there are four different sides to it. These are content of matter, self-revelation, relationship and appeal.

The first side of advice is the content of matter. It is what one wants to talk about; it is data, facts or statements. It is the task of the sender to send this information clearly and understandingly. The receiver has to decide whether he/she is satisfied with the information or not (truth, relevance, completeness). Challenges with this will be discussed later. The self-revelation is the self disclosure one sends. It is what “I” want to tell the receiver about myself. It consists of conscious, intended expressions and unconscious, unintended revealing. Therefore with every advice given, the sender automatically gives information about his own personality. The receiver might be able to perceive the hidden information from the sender. Another element of advice is the relationship. This defines how one thinks about another and how they stand to each other. It deals with “you” and “we” messages. The sender can therefore express esteem, respect, disinterest or other and the receiver can feel depressed, accepted or patronized by what was communicated. The last of the four sides is the appeal. Appeal is what the sender wants the receiver to do. It is the level of influence and manipulation. The sender can send open messages to the receiver to do...
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