Fabulicious Catering Service

Topics: Customer service, Customer relationship management, Marketing Pages: 9 (2279 words) Published: November 15, 2011
Fabulicious Catering Service


Fabulicious Catering Service plans to specialize in catering for weddings and parties. We advertise online but we do have a physical store to make our runs. Our company will be a business to customer and brick to mortar model providing professional and courteous service at a reasonable price. Customers may use our website to order and our store will make the delivery and set up for the delivery. Our motto will be: “We serve to please”.

Fabulicious plans to offer our customers less stress with having to make complicated decisions when planning for a wedding or party. The planning of a reception for a wedding can be exhausting and stressful. We aim to alleviate that stress by providing a website where the customer does not have to leave the comfort of their home, just the click of a finger. Customers will be able to go to our website, login in as a new customer and provide the necessary information including the date and time of the event. Creative meal menus, finger foods and prices will be available for our customers to choose. Fabulicious, physical store will deliver and set up the event. “We serve to please” making sure that the food has been properly prepared delivered and set up at the event in a timely manner. We know that the success of a reception or party is the food.

Marketing Plan

Fabulicious will provide customers with outstanding food and accommodating service. We plan to cater to all customers dinning needs to gain an exceptional reputation.


Fabulicious plans to cater to individuals who want to have a wedding reception or party without the stress of planning or preparing the food. We provide variety menus for all occasions for existing and potential customers. Fabulicious looks forward to serving anyone who enjoys good food when attending a party or an event. We have creative menus for dinners, cocktail parties and basically whatever the customer orders even if it includes finger foods for weddings, super bowl or just because parties. Customers may choose from signature and seasonal items whether fresh or exciting dishes. These menus will be found on our website for each customer to choose or create their own menu.

Fabulicious is located in a rental building. Our customers host events either at their private homes or some type of event hall. We prepare the menus at our rental location and then transport to the designated location by van. Fabulicious staff then will set up and serve the food in the manner that the customer has requested as trained in a sophisticated and elegant manner.


A SWOT analysis will help Fabulicious determine what can go wrong and cause the business to fail. By applying this information can’t hurt but help to build that business that will stand where other businesses may fail.

1. Strengths:

A. Fabulicious will have a good relationship with all ethnic groups and will be able to produce an elaborate menu to satisfy everyone.

B. All meals are cooked on the day of the event. Cakes & pies are cooked from scratch.

C. Staff will be hired that have the qualifications (culinary) to prepare meals with excellent skills of interactions with customers as they prepare and serve customers.

D. We will gain loyalty with existing customers by giving discounts and free samples.

2. Weaknesses

A. It would be hard to employ workers with culinary skills. I plan to hire these workers through a temporary service. As a temporary worker employs about 4 to 5 hours on a big job.

B. Due to a limited budget, Fabulicious cannot buy straight out but only lease equipment to get the business started.

3. Opportunities

A. Fabulicious Catering will have a growing market but many are unaware of it existence. We...
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