Fab India in Sri Lanka

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Synopsis
Fabindia’s Foray into Sri Lanka
(Cross Culture Marketing)

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Group 7:

Shamsy Goyal- 211

Punit Saraf- 230

Ridhee Singla- 238

Anshul Bhatia-253

Tejuswi Prakash-242

Amar Bhartia- 255

Shashank Yagnick- 259

About Fabindia:

Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes. Fabindia links over 40,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. Fabindia's products are natural, craft based, contemporary, and affordable.

Products Offered by Fabindia:

The major portion of Fabindia’s product range is textile based. Non- textile introductions to this range are Home Products, Organic Food Products & Fabindia’s range of authentic Personal care products.

About Sri Lanka:

Sri Lanka is an island country off the southernmost coast of India. It has been the centre of Buddhist religion. The climate of Sri Lanka is salubrious and humid. Sri Lanka has a great history and a very strong culture which is evident from the fact that they attract millions of tourists annually.

Sri Lanka Clothing has caught up quite a fashion now. Moving with the trend, the Sri Lankans have kept their heritage as well. Clothing of Sri Lankans is a perfect blend of the eastern and western fashion.

Sri Lankan Clothing includes sari, skirts and blouses for ladies and jeans and trousers for men. However the National Clothing in Sri Lanka for women is white sarong and a white shirt till knees.

Reasons for choosing Fab India’s Foray into Sri Lanka:

• The climate of Sri Lanka is suited for cotton made fabric and also hand woven fabrics rather than mill made/printed fabric.

• Sri Lankans already have a taste for handmade cloths. “Batik”, a handmade cloth is already popular in Sri Lanka....
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