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AY2012/2013 October Semester

Management of Enterprise
EBZ2X01

Declaration of Originality

I understand that Plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as my own without proper acknowledgement. I understand that Plagiarism is an academic offence and if I am found to have committed or abetted the offence of plagiarism in relation to this submitted work, disciplinary action will be enforced.

Assignment 2

| | | | | | | | | |Name:Lim Jin Yuan |Class: TZ04 | | |Date of Submission: | |Admission No.:1200930D |12Jan2013 | | |Marks: / 100 marks | | | |

Please send the completed assignment through the email to your lecturer/tutor.

|Tutorial Class |Lecturer/Tutor |Email | |TZ01 |Mr  Loh Yue Thong |yuethong@tp.edu.sg | |TZ02 |Ms  Wong Vang Ching |wongvc@tp.edu.sg | |TZ03 |Mr  Loh Yeow Meng |yeowmeng@tp.edu.sg | |TZ04 |Mr  Loh Yue Thong |yuethong@tp.edu.sg | |TZ05 |Mr  Loh Yeow Meng |yeowmeng@tp.edu.sg | |TZ06 |Mr  Loh Yue Thong |yuethong@tp.edu.sg | |TZ07 |Mr  Loh Yeow Meng |yeowmeng@tp.edu.sg | |TZ08 |Ms  Wong Vang Ching |wongvc@tp.edu.sg | |TZ09 |Ms  Wong Vang Ching |wongvc@tp.edu.sg |

Assignment 2 - Marketing Analysis of starbucks (100 marks)

Students are to submit an individual type-written report (of at least 800 words) on the following: (Please write in your own words after reading an article but do not copy and paste an article)

|1. | |Research on-line and prepare a short write-up on a local or overseas company that is reputable for their successful Marketing strategies. | |What is the name of the company and what are the products and its brands? | |...
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