Table of content: 2
"Eye Caramba"-s description of products and services 5
PRODUSCTS OF EYE CARAMBA 5
Target group and market analysis 8
THE TARGET GROUP 9
THE POLITICAL AND LEGAL ENVIRONMENT 10
THE ECONOMIC ENVIRONMENT 10
THE SOCIAL ENVIRONMENT 11
THE TECHNOLOGICAL ENVIRONMENT 11
Industry structure and markets (Porters 5 Forces) 12
INDUSTRY OF RIVALRY 12
BARRIERS OF ENTRY 13
SUBSTITUTE PRODUCTS 14
BARGAINING POWER OF BUYERS AND SUPPLIERS 14
Value creation in our Online-Store 15
Used material: 19
Little research in internet throws light on a subject that there is no e-shop which sells eyeglasses and its details in Estonia.
There are many e-based services and applications developed in Estonia but till today there is no developers who wanted to make an E-shop for eyeglasses, sunglasses and contact lenses, this was the base reason to write this present project. At least 40% of inhabitants of Estonia wear eyeglasses, younger generation and fashion followers like to wear colored contact lenses and 70-110 days of year the sun will shine, what means this project never runs to problem like, it don't have customers or market.
The biggest reasons why there is no online store for an eyeglasses in Estonia are:
* Order to buy an eyeglasses, customer needs first consult with the doctor and that is impossible to do via internet
* It's still more comfortable try on glasses and frames in real store
* In common store they have real consultants who help customers to find exactly those eyeglasses what they need
* People are habitual, they are used to buy an eyeglasses from ordinary eyeglass store
In this project are described how is possible to make e-bought more comfortable for customer and how reduce or make disappear problems which are touched off above.
What kind of risks we face off order to make an online store (the political and legal, economic, social and technological environment), how to cut them down, how to get customers loyalty and how to break down barriers to entry to market.
"Eye Caramba"-s description of products and services
The E-shop should not contain only a products, even more it is highly recommended that there is also provided many services which is one big competitive advantage of the online store. Trough those services we can offer additional value to our customers. E-shop should have lock-in's and complementarities order to make clients loyal to a web environment. As long as our focus is differential strategy then Eye-caramba is an e-shop for expensive and high-quality brands as:
* Ralph Lauren
* Kate Spade
* Calvin Klein
* Giorgio Armani
The next chapter will describe closely an Eye-carambas products and services.
Products of Eye Caramba
The Eye Caramba-s is an e-shop for many different products, as a name is telling to us all those products are more or less related to optics. Below are descriptions of each and every product separately.
Present project base product articles are:
The Optical eyeglasses
The Fashionable eyeglasses
The Optical contact lenses
The Colored contact lenses (included Optical colored contact lenses)
The Optical sunglasses
The Frames for eyeglasses
The Glasses for eyeglasses
The Optical eyeglasses are those very common eyeglasses which are used by people who have a bad eyesight. The Client can choose frames and optics separately.
The Fashionable eyeglasses are for costumers who like to wear an eyeglasses order to change his/her appearance or imago. Those are same like a optical glasses but with ordinary glasses.
The Optical contact lenses are for people which have a bad eyesight and because of some reason don't want to carry an eyeglasses. The Lenses are provided with different usage...