Table of content: 2
"Eye Caramba"-s description of products and services 5
PRODUSCTS OF EYE CARAMBA 5
Target group and market analysis 8
THE TARGET GROUP 9
THE POLITICAL AND LEGAL ENVIRONMENT 10
THE ECONOMIC ENVIRONMENT 10
THE SOCIAL ENVIRONMENT 11
THE TECHNOLOGICAL ENVIRONMENT 11
Industry structure and markets (Porters 5 Forces) 12
INDUSTRY OF RIVALRY 12
BARRIERS OF ENTRY 13
SUBSTITUTE PRODUCTS 14
BARGAINING POWER OF BUYERS AND SUPPLIERS 14
Value creation in our Online-Store 15
Used material: 19
Little research in internet throws light on a subject that there is no e-shop which sells eyeglasses and its details in Estonia.
There are many e-based services and applications developed in Estonia but till today there is no developers who wanted to make an E-shop for eyeglasses, sunglasses and contact lenses, this was the base reason to write this present project. At least 40% of inhabitants of Estonia wear eyeglasses, younger generation and fashion followers like to wear colored contact lenses and 70-110 days of year the sun will shine, what means this project never runs to problem like, it don't have customers or market.
The biggest reasons why there is no online store for an eyeglasses in Estonia are:
* Order to buy an eyeglasses, customer needs first consult with the doctor and that is impossible to do via internet
* It's still more comfortable try on glasses and frames in real store
* In common store they have real consultants who help customers to find exactly those eyeglasses what they need
* People are habitual, they are used to buy an eyeglasses from ordinary eyeglass store
In this project are described how is possible to make e-bought more comfortable for customer and how reduce or make disappear problems which are touched off above.
What kind of risks we face off order to make an online store (the political and legal,...