Eyecare Beyond the Ordinary

Topics: Sunglasses, Eye, Human eye Pages: 2 (655 words) Published: February 4, 2013
Strategic Plan

Our successful at Lens Crafter comes from our ability Our product various from different type of eye wear such as: lenses, eyes glasses, sunglasses, and etc. We sell all different types of products to men, women and even children. Our products are used in many different ways. For instance, we sell products that offer safety and comfort in recreational sports, as well as products that promote health, safety and security for the human eye. Whether the lens or glasses be prescribed by a doctor for a patient that has terrible eye sight or for a regular person who just wants to keep the sun out of there eyes. Our company Lens Crafter is the very successful when it comes to selling eyewear and can even be called the best at what we do. How we do it? It all starts with the 4 P’s of marketing, which are Product, Promotion, Price and Place.

First lets talk about Product, Lens Crafter sells glasses of all kind, these glasses are promote health and gives humans the sense to see “clearly”. Our product usually very from known name brand products like, Ray-Ban, Polo Ralph Lauren, Oakley, Dolce & Gabbana and even Prada. Our product not only helps the overall health of the eyes but also gives our customers a great sense of fashion. In which fashion alone sells over a billion dollars a year, according to Wilko who is a journalist who often deals with the fashion industry. Now, lets talk about promotion and how promote or advertise our product.

Second, our great success at Lens Crafter comes from our ability to reach out to our customers through the promotion of our product. At Lens Crafter, we know what appeals to our customers. We promote our product through Special Promotions like discounts such as fifty percent off a product or the One-Year Eyewear Protection, which gives our customer a chance to be assure a new pare of eyewear if something happened to the previous issued eyewear. We also promote our product through Fashion by the use of name brand,...
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