Exxon Mobile Capstone

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  MGMT 619: Capstone Spring 2011 Prof. Darrel Mank          

Prepared by:
Kannan Ananthanarayanan Pranav Bhajiwala Foram Gandhi Kristine Garner Rajesh Goudar Venkat Iyer                

 

1. 

WALL STREET JOURNAL ARTICLE AND THE EXECUTIVE SUMMARY ............................................................................ 1  WALL STREET JOURNAL ARTICLE......................................................................................................................................................1  EXECUTIVE SUMMARY ...................................................................................................................................................................2  Major Issues ........................................................................................................................................................................2  Key Analysis.........................................................................................................................................................................3  Final Recommendation .......................................................................................................................................................4 

2. 

EXTERNAL ANALYSIS................................................................................................................................................ 5  INDUSTRY DEFINITION ...................................................................................................................................................................5  SIX FORCES ANALYSIS ....................................................................................................................................................................5  Level 3 Industry Attractiveness ...........................................................................................................................................5  Level 2 Analysis ...................................................................................................................................................................6  Upstream ........................................................................................................................................................................................... 6  Downstream Oil ................................................................................................................................................................................. 8  Chemical............................................................................................................................................................................................. 9 

Level 1 Analysis .................................................................................................................................................................10  MACRO ENVIRONMENTAL FORCES ANALYSIS, ECONOMIC TRENDS AND ETHICAL CONCERNS .....................................................................10  Upstream and Downstream Oil and Natural Gas ............................................................................................................................. 10  Petrochemical Industry .................................................................................................................................................................... 14 

COMPETITOR ANALYSIS ...............................................................................................................................................................15  Firms Competitors .............................................................................................................................................................15 ...
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