The purpose of this paper is to explain rapid change, globalization, technology, E-business, innovation, diversity, ethics and how these external and internal factors that can affect a company's management performance under these conditions.
Starbucks now has locations in Australia, Austria, Bahamas, Bahrain, Brazil, Canada, Chile, China, Cyprus, Egypt, France, Germany, Greece, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Oman, Peru, Philippines, Puerto Rico, Qatar, Saudi Arabia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, and the United Kingdom. With locations in this many counties, Starbucks owners had to learn how businesses were operating in these countries to be accepted and allowed to do business around the world. Starbucks had other issues to deal with while trying to expand into the market. Labor unions were formed to help deal with disputes between Starbucks and the employees. The two unions are called Industrial Worker of the World and Starbucks Workers Union. In the world market Starbucks had to able to compete with other coffee sellers. In order to do that Starbucks had to keep the prices comparable to the other coffee makers that have been the world market already. Starbucks is currently fighting a battle over Fair Trade Beverages. The Fair Trade Certification was put into place to ensure farmers were being a fair market price for the products being sold around the world. (Equity in a Bottle. Beverage World; 12/15/2006, Vol. 125 Issue 12, p33-33, 1/6p). Globalization has opponents also that like to attack the company on the internet. The website URL is www.ihatestarbucks.com. The site has many entries from non-Starbucks customers and former customers too. (Staying pure. Economist; 2/25/2006, Vol. 378 Issue 8466, p72-72, 1p, 1c)
Starbucks covers Ethics on many different levels and through the following paragraphs the levels... [continues]
Cite This Essay
(2007, 12). External/Internal Factors. StudyMode.com. Retrieved 12, 2007, from http://www.studymode.com/essays/Externalinternal-Factors-128286.html
"External/Internal Factors" StudyMode.com. 12 2007. 12 2007 <http://www.studymode.com/essays/Externalinternal-Factors-128286.html>.
"External/Internal Factors." StudyMode.com. 12, 2007. Accessed 12, 2007. http://www.studymode.com/essays/Externalinternal-Factors-128286.html.