External Cap for Pepsi
Marketing I | Phase I
I. Environmental Analysis
Competitive Forces
Our major competitor in Egypt is Coca Cola since many of our products are similar to almost the same packaging. Therefore, due to our similarity we target the same customers; which makes a 50/50 percent to gain or lose a customer by how successful our market mix can take over. Their strengths lie above all in their customer loyalty, then comes their popularity, branding, finance strength, and international trade. Its logo can be easily recognized due to several factors in the logo design. First, their logo has been constant ever since Coca Cola was founded, with slight modification of the font while colors remained the same. In addition, the Coca Cola choice of colors, along with the font, is another factor that makes it identifiable. Coca Cola con- stant brand identity remained its customer loyalty; which is what the Coca Cola popularity based on. Hence, the Pareto Principle, also called the rule of thumb or the 80/20 rule, applies to Coca Cola customer loyalty; which indicates that 80 percent of the sales come from 20 percent of the clients. Early Coca Cola customers have kept their loyalty and this is one way how Coca Cola has become popularized among their ascendants. Moreover, Coca Cola has survived massive ups and downs that gave strength to its current financial state. In addition, its international trade has increased its popularity worldwide. Major Competitors | Weaknesses
Despite Coca Cola initial products’ popularity; it lacks the popularity of many other Coca Cola brands as it sells around 400 other different brands among other nations; however, only a small number of them is known and popularized. Theses brands are uncommon not because they have flaws, but due to the lack of advertising. Coca Cola lack advertising its products, depending mainly on their customer loyalty, disregard- ing that with the current obsessions about health conditions, diets, and organic drinks, this loyalty
I. Environmental Analysis
Competitive Forces
Our major competitor in Egypt is Coca Cola since many of our products are similar to almost the same packaging. Therefore, due to our similarity we target the same customers; which makes a 50/50 percent to gain or lose a customer by how successful our market mix can take over. Their strengths lie above all in their customer loyalty, then comes their popularity, branding, finance strength, and international trade. Its logo can be easily recognized due to several factors in the logo design. First, their logo has been constant ever since Coca Cola was founded, with slight modification of the font while colors remained the same. In addition, the Coca Cola choice of colors, along with the font, is another factor that makes it identifiable. Coca Cola con- stant brand identity remained its customer loyalty; which is what the Coca Cola popularity based on. Hence, the Pareto Principle, also called the rule of thumb or the 80/20 rule, applies to Coca Cola customer loyalty; which indicates that 80 percent of the sales come from 20 percent of the clients. Early Coca Cola customers have kept their loyalty and this is one way how Coca Cola has become popularized among their ascendants. Moreover, Coca Cola has survived massive ups and downs that gave strength to its current financial state. In addition, its international trade has increased its popularity worldwide. Major Competitors | Weaknesses
Despite Coca Cola initial products’ popularity; it lacks the popularity of many other Coca Cola brands as it sells around 400 other different brands among other nations; however, only a small number of them is known and popularized. Theses brands are uncommon not because they have flaws, but due to the lack of advertising. Coca Cola lack advertising its products, depending mainly on their customer loyalty, disregard- ing that with the current obsessions about health conditions, diets, and organic drinks, this loyalty
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