External Analysis Ge

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External Analysis

An external analysis is one of the most important tasks to complete when completing a strategic analysis for a given corporation. By looking at our Internal Analysis of General Electric (GE) we identified Strengths and Weaknesses and we were able to recognize the Distinctive and Core Competencies that exist within the General Electric organization. Our external analysis consists of two major analyses: The Competitive Analysis and the Industry Analysis. By taking a closer look into what our competition and overall industry has to offer, we will further get a better understanding of the overall market and will be able to make a clear and well-supported recommendation for General Electric. General Electric distinguished itself as the major player in the energy/technological field. However, not too far behind are Siemens and Alstom, the second and third largest corporations that compete directly with General Electric. Siemens is headquartered in Munich, Germany and offering its services in over 190 different countries. In 2006 they recorded sales at 87.325 billion Euros. Over those 190 countries they employ about 475,000. Siemens is very similar to General Electric for the fact that they both offer a lot of the same products/services. Both companies also have strong brand name equity. Alstom specializes in energy, ship buildings, marine systems, and transport infrastructure. Their current headquarters is in Paris, France and the currently operate in 70 countries employees approximately 70,000. Their biggest acquisition came in 2000 when the acquired Asea Brown Boveri (ABB) who was a leading competitor to General Electric. In 2006, Alstom recorded sales of 14.208 billion Euros, which has been on a constant increase of about 6% in the last 5 years. The makers of substitute products that consumers could fall back to consist of Philips and Citigroup. Adaptac and Adept Technology are two other makers for substitute products. For all of these...
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