Extended Essay Economics

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Extended Essay Economics SL “To what extent does the launching of ETS affects the demand for bus service as a public transportation from Ipoh to Kuala Lumpur”

Fatimah Zahrah

INTERNATIONAL BACCALAUREATE

EXTENDED ESSAY

ECONOMICS SL

MAY 2012 SESSION

“To What Extent Does the Launching of Electric Train Service (ETS) Affects The Demand For the Bus Services as a Public Transportation from Ipoh to Kuala Lumpur?”

Word count: 3999

Name: Centre:

Md. Fauadi, Fatimah Zahrah MARA College Banting

Candidate number: 000592-192 Advisor: Mdm. Siti Norashikin Binti Misman

Extended Essay Economics SL “To what extent does the launching of ETS affects the demand for bus service as a public transportation from Ipoh to Kuala Lumpur”

Md. Fauadi, Fatimah Zahrah 000592-192

CONTENTS
ABSTRACT ACKNOWLEDGEMENT 1.0 THE INTRODUCTION...…………………………………………………………….1-2 2.0 THE RESEARCH……………………………………………………….…………...3-4 2.1 Objectives 2.2 Hypothesis 2.3 Methods 2.3.1 2.3.2 2.3.3 Interviews Survey Secondary Research 3 4 4

3.0 DATA COLLECTION AND PROCESSING……………………………….……… 5-19 3.1 The demand for bus service 3.2 The demand for Electric Train Service (ETS) 3.3 The determinants of demand 5-11 11-15 15-19

4.0 CONCLUSION…..………………………………………………………………….20-21 APPENDIX BIBLIOGRAPHY

Extended Essay Economics SL “To what extent does the launching of ETS affects the demand for bus service as a public transportation from Ipoh to Kuala Lumpur”

Md. Fauadi, Fatimah Zahrah 000592-192

ABSTRACT
The public transport service is very crucial in Ipoh. The people depend on the bus service to travel from one place to another. In August 2010, a new mode of public transportation known as Electric Train Service (ETS) was launched for journey from Ipoh to Kuala Lumpur. Therefore, I would like to study whether the demand for the bus service is affected after the launching of ETS service. The research question of this paper is “To what extent does the launching of ETS affects the demand for the bus services as a public transportation from Ipoh to Kuala Lumpur?” The information and data are obtained through interviews, observations, surveys and secondary research. I had interviewed the Chief Operating Officer as well as the Sales and Marketing Manager of ETS, and officers of Konsortium Transnasional Berhad, the largest bus company in Malaysia. The observations are made at the bus and railway station in Ipoh. The surveys are done by distributing 100 questionnaires forms to people in Ipoh in order to know the determinants of demand for each service. At the end of this research, I found that the demand of bus service is actually had started to decrease before the launching of ETS as a result of reduction in the number of foreign workers in Malaysia. After the launching of the ETS, the decrease in demand for the bus service is more significant although the ETS fare is far higher than bus fare. On the other hand, the demand for ETS is increasing in tandem with the decreasing in demand for the bus service. My conclusion is the launching of ETS slightly affects the demand for the bus service as the demand is not only determined by the fare of each service, but also subjected to other determinants of demand. (299 words)

Extended Essay Economics SL “To what extent does the launching of ETS affects the demand for bus service as a public transportation from Ipoh to Kuala Lumpur”

Md. Fauadi, Fatimah Zahrah 000592-192

ACKNOWLEDGEMENT
First and foremost, I would like to express my gratitude to God Al-Mighty for blessing me with strength to conduct this research until it is completed. Special thanks goes to my parents, Mr. Md Fauadi and Mrs. Norshidah for their support and assistance. I also would like to express my appreciation to my advisor, Miss Siti Norashikin for her guidance throughout the research process. I want to thank everyone who had took part in this research for giving their full cooperation. It is highly appreciated because without...
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