Extended Essay - Bnm

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  • Topic: Competition, Price, Petroleum
  • Pages : 150 (4903 words )
  • Download(s) : 214
  • Published : November 26, 2012
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1
 

EXTENDED
 ESSAY
 
Business
 and
 management
 
 

 
 
 
 

RESEARCH
 QUESTION:
 
 
  How
 efficient
 would
 it
 be
 for
 BP
 Mwanza,
 Tanzania
 to
 introduce
 pricing
  strategies
 such
 as
 penetration
 pricing
 to
 drive
 out
 their
 competitors
 in
 Mwanza,
  Tanzania.
 

 
 
  Candidate
 name:
 Zafar
 Mohamed
 Iqbal
 Abdullah
 Osman
  IB
 candidate
 number:
 dwt124
  School
 name:
 Indus
 international
 school
 Pune
 
  School
 number:
 003508
  Adviser:
 
 Mr.
 Brian
 Alex
  Date
 submitted:
 26th
 November
 2012
  Word
 count:
 3700
 
 
 
 

 


 

2
 

Abstract:
 
 

  This
 paper
 aims
 to
 answer
 the
 question
 ‘’How
 efficient
 would
 it
 be
 for
 BP
 Mwanza,
 Tanzania
  to
 introduce
 pricing
 strategies
 such
 as
 penetration
 pricing
 to
 drive
 out
 their
 competitors
 in
  Mwanza,
 Tanzania’’
  By
 using
 different
 techniques
 such
 as
 the
 S.W.O.T
 and
 the
 force
 field
 analysis
 to
 see
 where
 the
  business
 and
 if
 the
 company
 is
 using
 pricing
 strategies
 like
 penetration
 pricing
 how
 will
 this
 help
  them
 get
 over
 their
 rivals,
 this
 will
 give
 a
 clear
 understanding
 on
 the
 current
 situation
 of
 BP,
 I
  will
 compare
 BP
 with
 different
 petrol
 companies
 to
 see
 how
 they
 are
 competing
 and
 also
 if
 the
  other
 companies
 are
 using
 other
 strategies.
 Furthermore
 I
 will
 comprehend
 if
 penetration
  pricing
 will
 help
 BP
 gain
 market
 share
 and
 sales
 or
 not
 and
 along
 with
 this
 will
 asset
 led
  marketing
 be
 a
 crucial
 aspect
 in
 penetration
 pricing.
 I
 will
 evaluate
 and
 mention
 how
  penetration
 pricing
 is
 better
 than
 price
 leadership,
 predatory
 pricing
 and
 going
 rate
 pricing
 on
  getting
 market
 share
 and
 a
 high
 sales
 volume
 through
 secondary
 data.
 
  Through
 the
 company’s
 profile,
 the
 use
 of
 the
 records
 such
 as
 sales
 from
 January
 to
 December
  of
 the
 year
 2011
 will
 help
 me
 see
 how
 the
 company
 has
 being
 operating
 for
 the
 past
 year
 and
 if
  they
 use
 penetration
 pricing
 will
 it
 benefit
 them
 in
 their
 main
 aim.
 
 Along
 with
 this
 I
 will
 conduct
  an
 interview
 of
 the
 Dealer
 Mr.
 Iqbal
 Osman
 to
 extracts
 information
 and
 his
 views
 of
 the
 usage
  of
 penetration
 pricing.
 I
 will
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