Extended Essay
Extended Essay Planning (brainstorm)
Topic Question : what are the significant factors for a fashion brand survive in the market?
HEAD : In the very first paragraph, i'm going to introduce what my topic is about, in which regions am I going to research and what my aim is. Then i'm going to extend the range of my research question and bring it to the next level, which can analyzed by the information from fashion brands, marketings and businesses.
Fashion forecasting
Trends picked up by press
Finance
Business models
Consumer fashion trends
Designer catwalk trends
FASHION
RESEARCH
BUSINESS
MARKETING
RESEARCH
Political & economic
Sales promotion
Business opportunity
Personal selling
Public relations
PROMOTIONAL
RESEARCH
MARKET
RESEARCH
Advertising
Viral marketing
DISTRIBUTION &
ROUTES TO MARKET
Logistics
Technological developments
Product design
Catalogue
Bricks & mortar stores
Internet
Demographics
PRODUCT
RESEARCH
CONSUMERS
Pricing
THE MARKET
PLACE
Fabrics, materials & components
Product manufacture & supply chain
Psychographics
Consumer trends & behaviors
Retail trends prices COMPETITORS
Emerging markets & trends in the market + size of the market & state of the market
Market share
Operations & services
Products & prices
An understanding of customer requirements
The first step in being able to design, produce and deliver merchandise that satisfies or indeed exceeds consumer desires, requirements or expectations. It is always about what people want to buy, not just what a fashion designer wants to design and it's important to research consumers in some detail, identifying who they are and what they might want. Predicting future fashion and market trends are significant for determining the trends, styles, colors or technologies, which are most likely to appeal to customers in the coming seasons.
Creating,
Topic Question : what are the significant factors for a fashion brand survive in the market?
HEAD : In the very first paragraph, i'm going to introduce what my topic is about, in which regions am I going to research and what my aim is. Then i'm going to extend the range of my research question and bring it to the next level, which can analyzed by the information from fashion brands, marketings and businesses.
Fashion forecasting
Trends picked up by press
Finance
Business models
Consumer fashion trends
Designer catwalk trends
FASHION
RESEARCH
BUSINESS
MARKETING
RESEARCH
Political & economic
Sales promotion
Business opportunity
Personal selling
Public relations
PROMOTIONAL
RESEARCH
MARKET
RESEARCH
Advertising
Viral marketing
DISTRIBUTION &
ROUTES TO MARKET
Logistics
Technological developments
Product design
Catalogue
Bricks & mortar stores
Internet
Demographics
PRODUCT
RESEARCH
CONSUMERS
Pricing
THE MARKET
PLACE
Fabrics, materials & components
Product manufacture & supply chain
Psychographics
Consumer trends & behaviors
Retail trends prices COMPETITORS
Emerging markets & trends in the market + size of the market & state of the market
Market share
Operations & services
Products & prices
An understanding of customer requirements
The first step in being able to design, produce and deliver merchandise that satisfies or indeed exceeds consumer desires, requirements or expectations. It is always about what people want to buy, not just what a fashion designer wants to design and it's important to research consumers in some detail, identifying who they are and what they might want. Predicting future fashion and market trends are significant for determining the trends, styles, colors or technologies, which are most likely to appeal to customers in the coming seasons.
Creating,