Export Problem

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EXPORTING MEDICAL DEVICES TO THAILAND: PROBLEMS AND SOLUTIONS

      This paper is written based on the interview with Mr. Theeradej, the marketing and salesperson taking care of Thai market. According to his preference, the name of the company will be kept confidential.

      Mr. Theeradej has been working for this company for a year. His responsibilities are finding new customers and keeping contact with Thai distributors and customers. The company he is working for is the supplier of medical devices specialized in beauty care. The brand is domestically priced and perceived as a medium-high brand. They are the manufacturer having their own brand and also act as the OEM producer. The coverage of their market in includes Asia and Europe. The products are manufactured in China and distributed to customers using exporting strategy.

      We have questioned Mr. Theeradej regarding his experiences in exporting to Thai market focusing on the problems faced and the solutions applied.

Documentary Problems

      As stated above, the company’s market includes Europe and Asia. The first problem encountered for handling Thai market is that while... [continues]

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