Acceleration of production and expansion of trade result in growth of national wealth. Increased production in export sectors may become the prime mover in the development cycle in a densely populate of Bangladesh like our as this will generate employment opportunities which in turn will generate savings and investment on consequent flow of capital. The prime national objective of poverty alleviation will thus be materialized.
Our export trade is featured by the dominance of a few commodities in a narrow market. Such dependence on at limited number of export items targeted a limited market is not desirable for economic development. We must, therefore, aim both at product and market diversification or else our export trade will become stagnant in the near future.
Our export trade must keep pace with the projected GDP growth @ 7% and make due contribution through increased export earnings. In this exercise it is imperative to identify new thrust sectors, increased export of higher value added items, diversify product wise , ensure products quality, improve packaging, attain efficient productivity. We should aim at marketing quality products at competitive price at the correct time.
The Export Policy 1997-2002 has been designed to operate in the imperatives and opportunities of the market economy with a view to maximizing export growth and narrowing down the gap between import payment and export earnings.
Objectives of the Study
The general objective of this study is to determine the present activities of export, import and the significance of their role for smooth, efficient and effective marketing process of export & import products overseas.
• However the specific objectives of the study may be described as:
• To identify the challenges of export Products in the Global Market.
• To sketch the overall condition of the Bangladeshi export & import sectors in the global... [continues]
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(2011, 04). Export Import Marketing in Bangladesh. StudyMode.com. Retrieved 04, 2011, from http://www.studymode.com/essays/Export-Import-Marketing-In-Bangladesh-673389.html
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