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  • Topic: India, Economy of India, Carpet
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  • Published : March 1, 2013
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ABM - 502

CHALLENGES FACED BY THE CARPET INDUSTRIES OF INDIA

CONTENTS
RESEARCH METHODOLOGY4
INTRODUCTION5
TYPES OF CARPETS6
MAJOR CARPET PRODUCING CENTERS IN INDIA7
MARKET SIZE AND SEGMENTATION9
GROWTH OPPORTUNITIES10
GLOBAL MARKET FOR CARPETS11
PRESENT & FUTURE GROWTH DRIVERS OF THE INDUSTRY13
PRICING OF THE INDUSTRY15
GOVERNMENT POLICIES RELATED TO CARPET AND HANDICRAFTS16
Exim Policy pertaining to the handicraft Sector16
Characteristics of Indian hand crafted items for exports:16
Challenges faced by the CARPET INDUSTRY20
Other burning issues concerning handmade industries22
COMPARITIVE ANALYSIS OF CARPET- EXPORTING UNDERTAKINGS26
SUGGESTIONS28
CONCLUSION30

RESEARCH METHODOLOGY

OBJECTIVE OF THE STUDY:
Every research project has its own specific purpose. The purpose of this project is to identify the challenges faced by the carpet industry. Further to check the secondary data collected with the primary data. DATA SOURCES:

Analysis is totally based on primary data. Secondary data has been used only for reference. Analysis has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through various journals and websites. PERIOD OF STUDY:

The study was carried out for a period of 10 days.

INTRODUCTION

Carpet Industry is one of the oldest industries in India. Carpet Weaving was brought to India by Mughals. Over the period, various clusters have emerged in the northern part of India. Initially, carpet weaving was done only at few centres. Due to several historical reasons and availability of resources, carpet manufacturing spread across the northern India. During the last few decades, hand-tufted carpets have emerged as one of the major categories.The Indian carpet industry during the post-independence era has witnessed an export-led growth. The prospect of carpet industry is very much dependent on the exports. Export prospects of carpets basically depend on overseas demand and domestic supply potential.

The carpet industry in India is an age-old, well established decentralised sector, employing over 2 million rural workers, and who are mostly non-agricultural rural populace. Indian carpet is an export oriented item & above 90% of its production being exported. The industry has made rapid strides during the post-independence era especially during and after 70s in the wake of overseas demand which stimulated carpet production and exports. As a result, exports which were worth around 3 crore in 1947-48 and 11 crore in 1970-71 registered manifold increase and exceeded Rs 3,600 crore in 2006-07. But after 2007-08 there is a sharp decline in export due to worldwide economic recession. Indian carpet has a special place particularly in the heart of the people in the developed countries which absorb 88-90% of Indian carpet exports.

USA and Germany, the two largest and established markets for carpets together account for 76% of India’s exports. The other developed countries and only a few developing countries account for the rest of the part. The carpet industry is basically both export-oriented and labour intensive. Apart from earning foreign exchange, the industry provides employment to a large number of people mostly in rural areas and helps in generating supplementary income for their families.

TYPES OF CARPETS

Each kind of carpets has its own tradition, design and significance catering to different needs of customers. They have developed unique competitiveness in the respective categories.

There are various kinds of carpets available in India. These are as follows: Hand-knotted Woollen Carpets- These carpets arrived quite late in Indian scenario. They came with the Mughals and craftsmen were supported by ruling class for some time. Initially the patterns followed were Turkish and Persian...
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