Exploring Seo Techniques for Web 2.0 Websites.

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Exploring SEO Techniques for Web 2.0 Websites.
Master of Science Thesis in the programme Software Engineering and Technology

Najam Nazar

Department of Computer Science and Engineering CHALMERS UNIVERSITY OF TECHNOLOGY Göteborg, Sweden, June 2009

The Author grants to Chalmers University of Technology and University of Gothenburg the non-exclusive right to publish the Work electronically and in a noncommercial purpose make it accessible on the Internet. The Author warrants that he/she is the author to the Work, and warrants that the Work does not contain text, pictures or other material that violates copyright law. The Author shall, when transferring the rights of the Work to a third party (for example a publisher or a company), acknowledge the third party about this agreement. If the Author has signed a copyright agreement with a third party regarding the Work, the Author warrants hereby that he/she has obtained any necessary permission from this third party to let Chalmers University of Technology and University of Gothenburg store the Work electronically and make it accessible on the Internet.

Exploring SEO Techniques for Web 2.0 Websites N. Nazar © N. Nazar, June 2009. Examiner: C. Carlsson Department of Computer Science and Engineering Chalmers University of Technology SE-412 96 Göteborg Sweden Telephone + 46 (0)31-772 1000

External Supervisor: C. Nicolaisen Euroway Media Business AB Enhagsslingan 6, 187 40, Taby, Stockholm Sweden. Telephone: +46 709 584 075

Department of Computer Science and Engineering Göteborg, Sweden June 2009

ABSTRACT
Search Engine Optimization is an Internet marketing strategy and a process, widely used nowadays for improving the volume or quality of traffic to a website through search engines. The results generated by search engines can be natural (organic or algorithmic) and/or paid search. In this thesis report, I have discussed different techniques used for achieving better optimization for Web 2.0 based websites. Different techniques related to SEO like keyword discovery, crawling, on-page and off-page optimization and different Google tools are discussed. This study also describes the impact of SEO on Internet marketing. The results from my discussion and investigation will help webmasters to gain a deep insight about SEO and also to guide them in making better decisions regarding their online advertising and marketing campaign.

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ACKNOWLEDGEMENTS
I would like to thank everyone that has contributed to my master thesis, especially: • My advisors Christer Carlsson at Chalmers University of Technology (CTH) and Christian Nicolaisen at Euroway Media Business AB (EMB), for the support, guidance and constructive criticism. I am thankful to Vickey Wadhwani for his support during my work at EMB. Last but not the least I am very thankful to my parents, friends and entire extended family for supporting me in my study.

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TABLE OF CONTENTS
1. INTRODUCTION ..............................................................................................................................1 1.1 AIMS AND OBJECTIVES ...................................................................................................................2 1.2 RESEARCH QUESTIONS ...................................................................................................................2 1.3 EXPECTED OUTCOME......................................................................................................................2 1.4 RESEARCH METHODOLOGY ............................................................................................................3 1.5 RESEARCH SETTINGS ......................................................................................................................3 1.6 STRUCTURE OF THESIS ...................................................................................................................3 2....
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