I left college last year and started working for a local Loughborough magazine which provides links and advertising opportunities for local business people. For this months business I have been asked to write my first piece as a journalist. My editor has requested that I make readers aware of stakeholder interests and ownership issues, pointing out how things may be different in different types of organisations.
Altogether I will be covering five tasks in Assignment 1.
My first task will be describing the type of business, purpose and ownership of The Source (Meadowhall) and Burleigh Community College.
My second task will be describing the different stakeholders who influence the purpose of The Source and Burleigh Community College.
My third task will be to outline the rationale of the strategic aims and objectives of the two businesses.
My fourth task will be to describe the functional activities and their interdependencies in the two organisations.
My fifth and final task will be to describe how three external factors are impacting upon the business activities of the selected organisations and their stakeholders
In order to complete the five tasks I have been given, I will use the help of the internet, library/books, and people that are linked to the organisation.
What is a business?
A business is an organisation which either supplies products or offer services. A product can also be called a good, a product is tangible, and it can be seen and touched. An example of a product can be a ladder. Some people use the term product for things such as mortgages or insurance policy.
A service is an activity which is intangible; a service is followed out for either a person or an organisation. For example a train or bus journey.
Wherever you choose to live, businesses are always around us. For example, the local food stands, corner shops, bars/pubs, cinemas, High street clothing retailers etc. These businesses are all familiar and they are all examples of business activity. These businesses try to provide things people want
What do businesses do?
• Subway sells products such as sandwiches, crisps, and cola to consumers. Subway also provides a service as they provide space where customers can sit down, eat their food and have a chat with friends. • Travel Agents provide services for customers, they arrange and book holidays depending on where the customer wants to go. • Bars/Pubs provide consumers with both a product and a service. Consumers can buy drinks or food. They can sit down on a table and watch TV or have a chat with friends/ family. • The local train station provides a service of transporting people to either a work place or may be a shopping centre.
What do businesses have in common?
Businesses provide us with the things we want. There are some businesses which are local like corner shops or Food stands. Some of these businesses may be the local outlets of nationwide chains like next or Pizza express. Some are local outlets of famous global businesses like McDonalds, Burger King, or KFC.
Some of these businesses are owned and runned by small private companies, and then you have other businesses which are owned by other large well known companies. Other types of businesses are run by the local and national government departments, by either charities, or voluntary organisations.
Businesses mainly concentrate on areas where owners may have spotted a market opportunity. For example setting up a sandwich bar near a busy working area for people who ant to buy ready made sandwiches. Opening a sandwich bar or setting up a dental surgery in a remote village would make very little sense as the location is not right.
Local, National and Global businesses
There are a range of different businesses. A local business simply serves a local market such as a local dentist or a corner shop. Local businesses do no need a lot of money to start-up however they...