Explore the claim that a consumer society is always a “throw away” society
Consumer society is one that creates desire and encouragement for greater amount of goods, services and peoples identification with brands. A throwaway society is one that constantly creates waste for desire for new products. Nowadays, people self define in other ways leaning towards personal likes or dislikes such as music tastes, cars we drive or latest fashion accessories allowing people to feel a sense of belonging to particular groups in society As opposed to an Industrial society where people were defined by class structure and their profession. This shift in culture offers us insight into how and why our relationship and values with material goods from buying to disposal helped form a consumer society and explore the claim Is a consumer society always a 'throw away' society?
To enable an informed evaluation I will introduce the following factors mass consumption in U.K. contemporary society, supermarkets positive sum power and Bauman’s theory of ‘The Seduced and the Repressed’
Generally when we think of consumerism our immediate thoughts are what goods or services we have bought images of bags brimming with promotional food offers, new clothes and shoes or maybe treated oneself to a new kitchen as the last one looked 'dated'. Rarely does our natural cognitive ability allow us to start at the end of this process to consider the waste and disposal that is created from such mass consumption. Waste is a function of who we are. (‘Evidence in the social sciences’, 2009, track 2) It is part of everyday life in that we all create a certain amount from daily essentials such as food its packaging, leaving the heating on or replacing household items. Notwithstanding the importance of eating, clothing ourselves and live in an environment conducive to health. One of the reasons for this change in attitude to shopping something that was considered mundane and necessary is the...
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