Exploratory Research

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Research Designs • Various methods to conduct research are called research designs. • Three Research designs: – Exploratory research designs – Descriptive research designs – Causal research designs

• Each Research design has following components:
– Data collection method – Sampling method – Data analysis method Prepared by Prof C Y Nimkar 1

Exploratory Research

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Purpose

• Exploratory research is conducted to
– Know possible causes and possible solutions to solve management problem – Crystallize a situation that is not well understood. – Provides guideline for deciding further steps in conducting research

• Often research starts with exploratory research
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Exploratory research designs

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Exploratory research designs

- Data collection methods -

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Data collection methods

Secondary data Focus Group Depth interview Observations Projective techniques

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Secondary Data

• Data already collected • Advantages:
– Quickly available – Economical

• Disadvantages:
– Can be outdated – Reliability

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Centre for monitoring Indian economy

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Indiastat.com

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Govt. sources- Central Statistical Organisation
Its activities include: • Statistical Abstract of India • Annual Survey of Industries Visit site http://mospi.nic.in

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Govt. sources- National sample survey
• Nation-wide, large-scale, continuous sample survey operation conducted in the form of successive rounds since 1950. • Conducts survey in demographic and socio-economic area. Visit site http://mospi.nic.in

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Govt. sources- Economic survey
• Ministry of finance and company affairs conducts economic survey before the budget. • Gives time series data on various parameters

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Govt. sources- Census data
• Registrar General and Census Commissioner of India publishes census data on population and living conditions. Visit site http://www.censusindia.net

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Govt. sources - others
• Reserve Bank of India • National Council of Applied Economic Research (NCAER) – Annual reports on consumption of various consumer products

• Statistics departments of state governments

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Other sources
• National readership survey:
– Readership of major newspapers and magazines – Cinema, TV and radio listener ship – Socioeconomic characteristics of readers

• TRP rating of Television Audience Measurement

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Other sources
• Retail store audit:
– Conducted for pharmaceutical products and consumer products by ORG-A C Nielsen company – Provides data on market size and growth, brand’s market share and growth, distribution purchase index of new products

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Sample output

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Sample output

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Other sources
• Consumer panels:
– Data is collected periodically on:
• • • • Brands purchased Quantity purchased Packs purchased Stores from where purchased

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Other sources
• Centre for monitoring Indian economy • R K Swamy marketing index

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Focus Group

Characteristics of Focus Group
• • • • • • • 6 to 10 respondents Homogeneous participants in demographic profile Separate focus groups for different demographic profiles 1 to 3 hours Relaxed mood Videotaped Conducted by moderator. He should see that: – Everyone gets chance to speak – Discussion does not go off the track – All points are covered Prepared by Prof C Y Nimkar 22

Principle of Focus Group
• Interaction & group...
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