Explain Why Sears or Wal-Mart Cannot Effectively Create a Trendy Counterculture Image.

Topics: Big-box store, Department store, Target Corporation Pages: 5 (1582 words) Published: November 18, 2010
Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image.

That must not fit the business model that they feel is good for them long term.

By its definition; "trendy" does not lend itself to long term consistent customer base

The reason why Wal-Mart or Sears cannot effectively create a trendy counterculture image is because in the case of Wal-Mart it operates on a high volume low profit margin and the only way to do this is to be able to mass produce or have your products mass produced for you or at least buy in bulk, that very philosophy males it impossible to be either trendy ot counterculture. Trendy counterculture is about be unique or different going against the norms of society. And while Sears prices are higher they still sell massed produced items which they believe will appeal to the general population. To try too enter into a niche market and attempt to compete with a retailer like Urban Outfitters would be financially disastrous for either Sears or Wal-Mart

I am British but I would hazzard a guess that Walmart is more or less a warehouse and known for bulk bying to a high degree thus being able to keep the price down by being less expensive; selling more trendy goods may not be cost effective - trendy clothes always cost more., besides, there has to be stores to cater for everyone's taste, some people aren't into trendy clothes that much and aren't bothered.

I have been both to Walmart and Sears, Sears, admittedly isn't as trendy as.. Oh gosh, can't remember the name.. anyone? If everyone was selling trendy things, there would be high prices everywhere and not everyone can afford that, so there have to be different levels that people can afford, whist still giving good value for money. I always preferred the other one, needless to say!!! I did like Walmart though, my most comfortable shoes came from there - $11 they cost me!!

They probably don't really want to. After all, they make a buttload of money by selling mainstream products that most everyone needs.

I believe that this question may have been asked before. I believe Sears, K-mart and stores like Walmart are big business because they can sell for less. I believe they are trying to cater to the middle and lower income people or people who just like to save money. I feel if Walmart and some of the other stores went to a more trendy, expensive line, that it would cost them some of their reputation as saving money and probably lose customers as they would go to shop whereever they can find the same items for less. Walmart does sell some name brand clothing, like Miley Cirrus, Ocean Pacific, not awhole lot of brands like Maceys and other stores sell but a few name brands. Alot of the Walmarts are now super centers where they sell groceries and a whole not more. They do have aisles of Spanish grocery products as well

Could the big box stores sell merchandise identical to Urban Outfitters

Big box stores could try to do knock-offs of UO merchandise but it's not likely that they would sell the exact same stuff as UO. First, some UO merchandise is private label, produced by them for sale in their stores only, and the company would not allow that stuff to be sold in other stores. Second, UO sells labels that are edgy and are selective about where they sell their stuff and won't do business with a chain like Wal-mart or Kohls. Third, if some of its merchandise showed up in Kohls or Walmart, UO would move on to something else

No the suppliers will never lower the wholesale prices enough to accommodate the big box stores.

sure they just make an agreement with the manufacture, if urban outfitters has their own design then they do a knock off. which will look about the same.

Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer.

I do not believe that the big box stores sell merchandise identical to Urban Outfitters because unlike other retailers Urban Outfitters has a...
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