That must not fit the business model that they feel is good for them long term.
By its definition; "trendy" does not lend itself to long term consistent customer base
The reason why Wal-Mart or Sears cannot effectively create a trendy counterculture image is because in the case of Wal-Mart it operates on a high volume low profit margin and the only way to do this is to be able to mass produce or have your products mass produced for you or at least buy in bulk, that very philosophy males it impossible to be either trendy ot counterculture. Trendy counterculture is about be unique or different going against the norms of society. And while Sears prices are higher they still sell massed produced items which they believe will appeal to the general population. To try too enter into a niche market and attempt to compete with a retailer like Urban Outfitters would be financially disastrous for either Sears or Wal-Mart
I am British but I would hazzard a guess that Walmart is more or less a warehouse and known for bulk bying to a high degree thus being able to keep the price down by being less expensive; selling more trendy goods may not be cost effective - trendy clothes always cost more., besides, there has to be stores to cater for everyone's taste, some people aren't into trendy clothes that much and aren't bothered.
I have been both to Walmart and Sears, Sears, admittedly isn't as trendy as.. Oh gosh, can't remember the name.. anyone? If everyone was selling trendy things, there would be high prices everywhere and not everyone can afford that, so there have to be different levels that people can afford, whist still giving good value for money. I always preferred the other one, needless to say!!!
I did like Walmart though, my most comfortable shoes came from there - $11 they cost me!!
They probably don't really want to. After all, they make a buttload of money by... [continues]
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(2010, 11). Explain Why Sears or Wal-Mart Cannot Effectively Create a Trendy Counterculture Image.. StudyMode.com. Retrieved 11, 2010, from http://www.studymode.com/essays/Explain-Why-Sears-Or-Wal-Mart-Cannot-483285.html
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