In this task I will explain how electronic industry or business operating internationally is affected by cultural differences. I will provide a clear and substantial explanation of how the electronic industry or business operating internationally is affected by cultural differences. I will use a range of relevant examples will support the explanation, demonstrating extensive research.
Culture is a set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group.
Components of culture
The components of culture are: the attitudes, beliefs, customs, traditions, art, clothing, food, language, accents and achievements of society that are passed on to each generation.
The impact of culture on marketing strategy
Electronic businesses need to take into account the culture of they are setting up their business in. Culture varies in different countries which is the reason businesses need to understand the effect it has on their customers. If a product / service do not fit in with the culture of the country, the business will not manage to make any sales and profit out of it.
There are eight different culture categories which are:
Values and Attitudes
Law and Politics
Technology and Material culture
In a low context culture spoken language carries the emphasis of the communication i.e. what is said is what is meant. Examples include Australia and the Netherlands. In a high context culture verbal communications tend not to carry a direct message i.e. what is said may not be what is meant. So with a high context culture hidden cultural meaning needs to be considered, as does body language. Examples of a high context cultures include Japan and some Arabic nations. Another example is Sony, as I have shown in the...