experience economy
THE FOUR REALMS OF AN
EXPERIENCE
Compulsory Assignment
Course
Service Elective
Date
17 April 2013
TABLE OF CONTENTS
TABLE OF CONTENTS ..................................................................................................... 2
INTRODUCTION ............................................................................................................... 3
THEORETICAL OVERVIEW OF EXPERIENCE ECONOMY ................................... 4
1.1
CUSTOMER EXPERIENCE .......................................................................................... 4
1.1.1
Corporate culture translated by employees ...................................................... 5
1.1.2
Service ............................................................................................................. 6
1.1.3
Technology ...................................................................................................... 6
1.1.4
Architecture, Design, Space............................................................................. 6
1.1.5
Marketing, Brand, Promotions......................................................................... 7
1.1.6
The Critical Intangible: Trust .......................................................................... 7
1.2
THE EXPERIENCE REALMS ....................................................................................... 7
1.3
ABERCROMBIE & FITCH ........................................................................................... 9
1.3.1
Company information ...................................................................................... 9
1.3.2
Products ........................................................................................................... 9
1.3.3
Stores ............................................................................................................. 10
1.3.4
Experience at A&F
EXPERIENCE
Compulsory Assignment
Course
Service Elective
Date
17 April 2013
TABLE OF CONTENTS
TABLE OF CONTENTS ..................................................................................................... 2
INTRODUCTION ............................................................................................................... 3
THEORETICAL OVERVIEW OF EXPERIENCE ECONOMY ................................... 4
1.1
CUSTOMER EXPERIENCE .......................................................................................... 4
1.1.1
Corporate culture translated by employees ...................................................... 5
1.1.2
Service ............................................................................................................. 6
1.1.3
Technology ...................................................................................................... 6
1.1.4
Architecture, Design, Space............................................................................. 6
1.1.5
Marketing, Brand, Promotions......................................................................... 7
1.1.6
The Critical Intangible: Trust .......................................................................... 7
1.2
THE EXPERIENCE REALMS ....................................................................................... 7
1.3
ABERCROMBIE & FITCH ........................................................................................... 9
1.3.1
Company information ...................................................................................... 9
1.3.2
Products ........................................................................................................... 9
1.3.3
Stores ............................................................................................................. 10
1.3.4
Experience at A&F