Advertising, Food and Children.
"Peanut, peanut butter and jelly." Advertising has an impact on its audience. From songs to logos to characters, food product advertisers keep their audiences in mind. Competition is the force which causes advertisers to target children. Children are targeted through the use of cute phrases, animated characters, and toys in these competitive advertisements. Many types of food have phrases associated with them. Commercials use these phrases to implant their product into the audience’s memory. Goldfish crackers are an example of one of these products. "I love the fishes `cause their so delicious..." This is the theme song to a well known commercial which advertises Pepperidge Farm goldfish crackers. Children sing the phrase over and over throughout the entirety of the commercial. By the time the commercial ends, the line and product are inevitably stuck in a person’s mind. The commercial says "... and my mom says that's okay," which implies to children that their parents will allow them to eat this snack. Another example of a product with an addicting phrase is Oscar Meyer bologna. "My bologna has a first name it’s O-S-C-A-R..." Instead of this song selling the product itself, its aim is to sell the brand. The Oscar Meyer Company has even had auditions for the next Oscar Meyer child. Again, its goal is to sell its brand. The company also has another product, Oscar Meyer hot dogs, with a catchy song, "I wish I were an Oscar Meyer wiener..." The stress of this phrase is also the brand. Oscar Meyer commercials use children to sing these songs and, like the goldfish commercial, the song has been imprinted into a person’s memory by the end of the commercial. The goal of most companies is to sell their product. By targeting children, whole families is then targeted. Competition between companies with similar products is the reason phrases are used. If one company can create a phrase that everyone will know and...
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