Executive Summary -Restaurant Concept
Restaurant Concept
Paul Lauriello
5-4-11
.
My concept is for “Jay’s” a NY style Pizza place in Bell Town an urban neighborhood in Downtown Seattle which is right next to the Pike Place Market. I would be located amidst a block that has four bars that are fairly rowdy in the evening. During the day and early evening though the common traffic are office workers, tourists and local residents. . I want the atmosphere to be like the pizza places I grew up with on the boardwalk on the Jersey Shore, When you walk in there is an open line around the ovens with three guys throwing pizza dough and building pies, Behind the front counter will be a selection of about five pizzas available by the slice, and a take no crap employee at the register to take orders and ring you up. To the right and behind the line I want to have small dining room with about eight tables with table service for lunch and dinner till 11pm with a full menu. It offer six signature pizzas, 5 apps, 5 salads, a couple dessert options and a limited beer and wine offerings. There are two primary behind my idea. I want to have what this city doesn’t have, an east coast style pizza place that has the feel, attitude and Pizza that will attract customers because it is authentic. . The actual location I have in mind has a place next store called Shorty’s which is a Coney Island themed pinball place with hot dogs and a full bar . With this locale and choice of neighbor it would be a fun part of downtown for folks to come to get their East Coast fix. The market which is untapped here and has great potential is there is a lot of post bar goers amuck looking for fast yummy food. I will close the dining room at eleven but till three am, I want to serve pizza by the slice, and a selection of other delicious portable snacks To accommodate the guests , there will be a small area in front were you can stand and eat and there will be a few tables outside by the sidewalk to enjoy your food.
Paul Lauriello
5-4-11
.
My concept is for “Jay’s” a NY style Pizza place in Bell Town an urban neighborhood in Downtown Seattle which is right next to the Pike Place Market. I would be located amidst a block that has four bars that are fairly rowdy in the evening. During the day and early evening though the common traffic are office workers, tourists and local residents. . I want the atmosphere to be like the pizza places I grew up with on the boardwalk on the Jersey Shore, When you walk in there is an open line around the ovens with three guys throwing pizza dough and building pies, Behind the front counter will be a selection of about five pizzas available by the slice, and a take no crap employee at the register to take orders and ring you up. To the right and behind the line I want to have small dining room with about eight tables with table service for lunch and dinner till 11pm with a full menu. It offer six signature pizzas, 5 apps, 5 salads, a couple dessert options and a limited beer and wine offerings. There are two primary behind my idea. I want to have what this city doesn’t have, an east coast style pizza place that has the feel, attitude and Pizza that will attract customers because it is authentic. . The actual location I have in mind has a place next store called Shorty’s which is a Coney Island themed pinball place with hot dogs and a full bar . With this locale and choice of neighbor it would be a fun part of downtown for folks to come to get their East Coast fix. The market which is untapped here and has great potential is there is a lot of post bar goers amuck looking for fast yummy food. I will close the dining room at eleven but till three am, I want to serve pizza by the slice, and a selection of other delicious portable snacks To accommodate the guests , there will be a small area in front were you can stand and eat and there will be a few tables outside by the sidewalk to enjoy your food.