Executive Summary Restaurant

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Just-A-Shore Away Lounge & Restaurant
Executive Summary

Just-A-Shore Away Lounge & Restaurant is a 30 seat fine-dining restaurant with a 15 seat lounge that focuses on healthy yet tasteful seafood dishes with influence of many countries.

It will be located in the rapidly expanding, City of Progress, Enterprise, Alabama. In Enterprise Alabama the citizens are fond of seafood and are eager for a fine-dining seafood restaurant. The average person in the U.S. consumes about 14 pounds of fish or seafood annually. In Alabama, the average person consumes about 11 pounds. The total annual US consumption, is a significant market and worth noting because 1 percent of consumable product comes from Alabama gulf coasts. In Enterprise there is an opportunity for a monopoly as a relaxed, customer friendly, healthy seafood restaurant.

The United States Department of agriculture stated that "Even though past surveys have indicated that fish and shellfish are selected primarily for health reasons, both surveys showed that the predominate reason for selecting fish products was because the customer enjoyed eating fish and liked the taste." This fact emphasizes the need for fresh healthy product, backed by excellent quality of taste.

The area is in need of a warm and friendly place with excellent food. A place where you always know you will get the best of everything. Just-A-Shore Away Lounge & Restaurant will feature a cozy dining room and an relaxed lounge. Comfortable furnishings and decor with calming blue warm tones. The lounge has comfy couches and antique love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink or for a small business meeting. For extra comfort and to please a large group of people I will make up special hors d' oeuvre platters for customers. The service will be relaxed, very friendly and correct. I will hire the best people available. Training, motivating and encourage them to be...