Executive Summary 5--Mcdonald's Corp

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Executive Summary:
MS&W Corporation
University Of Phoenix

McDonald’s was founded by Ray Kroc in 1954 from a little restaurant in San Bernardino California and now has spread to over 32,000 U.S. cities. Ray Kroc own words that state, “In business for yourself, but not by yourself”. In this I would like to start MS&W Corp and become part of the McDonald’s family. Right now the restaurant offered to me revenue is $2 million. When reviewing the stats and knowing the kind of changes I will make, I can increase sales by 35% in a year with doing the following changes.

Changes:
I noticed that the restaurant is not up to par with it cleanliness and I plan on making that a priority by having a maintenance crew. •Make it mandatory for all manager to attend classes at Hamburger University •By the manager being trained correctly, the employees will also have a training session on each workstation •Our facility will have conference rooms for offices to have meeting outside the office with hot food and cold beverages •State of the art playdrome with parties rooms for kids

McDonald’s mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience. And MS&W goal is to remember our customer is our business and our success.

Part One:
Define Business:
MS&W Corp will be a franchisee of McDonald’s that will work for themselves but would still follow the McDonald’s core principles. •Define Products:
MS&W Corp will sell the same signatures sandwiches, drinks and desserts •Define Services:
MS&W Corp will provide Wi-Fi, Arch cards, Play party environment rooms with McDonald’s own characters and a room for businesses to have a meeting while eating lunch away from the office. •Define Customers:

MS&W Corp customers will be open to all families
Missions Statement:
“McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience” McDonald's (2010). •Vision Statement:

MS&W Corp vision is to provide the best quality service and a great family experience every time you come into this establishment •Define Guiding Principles:
MS&W Corp follows McDonald’s six priorities that include: sustainable supply chain, nutrition and well being, employment experience, community, environmental responsibility and governance and ethics •Strategic Direction:

MS&W Corp strengths will be that we already have a good name and it is well known. Our products are not new to our customers either but MS&W will make sure that every sandwich is served hot. The only weakness I see is that we will compete with a lot of businesses in our same field and our service will be key to overcome that obstacle. Our opportunities will be that we provide special rooms for businesses to hold meetings and party rooms that include McDonald’s characters. •Customer Needs:

Our customer is our business and our success. MS&W Corp will make sure that every customer leaves our place of business satisfaction. Part two:
External forces and trends considerations:
*Legal and regulatory – McDonald’s Corp is committed to conducting business in a trustworthy and ethical standard which is stated in the Business standard manual. Yearly employee’s of McDonald’s take an exam that include the regulations, rules and the laws that need to be meet daily. Some of the regulations include in the McDonald’s Business Conduct rules and regulations include the following:

Corporate...
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