Executive Summary

Topics: Marketing, Perfume, Person Pages: 1 (274 words) Published: October 13, 2009
Executive Summary
Aqva Noir is the world’s largest Beauty Company. It is luxurious yet very long lasting perfume. It is a perfume which develops to reflect the wearer’s individuality and personality. The company primarily operates in Philippines and is almost as great – perceptions of beauty vary from one country to the next, as do cosmetic which also change over time. And individual choices of perfume express the uniqueness of each person. Aqva Noir is founded on respect for those differences and the capacity to match personal diversity with the diversity of our products and brands. Target market

The AqvaNoir’s target market was the consumers who love perfume. Of course our perfume does not only intend for luxurious people but also for those people who averagely got enough money and those people who got a passion for perfume. I mean most of the Filipino uses perfume daily. It is also useful for them especially when they got into a casual or party etc. Goals

To make scents last longer
To make perfume mode setter
To produce a hypo allergenic perfume
To attract people and seduce to its fragrance
Marketing Strategy
Distinguishing your product or service from the competition can make your marketing more effective. Should learn how to stand out in a crowd by being unique. Learn how to develop a successful marketing program.

Should focus on your target market which is the consumer who lovers perfume. Should use the marketing mix such as the promotion to let people know about the product or to develop a relationship to the potential buyer and to give more specific information about the product.
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