Executive Summary

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Executive Summary
Matt’s Lemonade Stand

This report provides an analysis of Matt’s Lemonade Stand. Matt’s Lemonade Stand will run from June 1st to July 30th and will be stationed near North Avenue Beach. My stand will be open Wednesday through Sunday from 10 a.m. to 5:30 p.m. Research has shown that the highest traffic happens during previously mentioned times. Matt’s Lemonade Stand will be available on those hot days providing quickly served cold lemonade as an alternative way to satisfy your thirst. Matt’s Lemonade Stand will be a sole proprietorship.

Matt’s Lemonade Stand will serve anyone enjoying the summer weather at the beach. North Avenue Beach is a busy place during the summer which brings together a variety of people. I will serve to any age group, any race and any gender until my supplies run out. The nearby competitions who sell similar kinds of refreshments include the Castaways Bar & Grill as well as some retail stores outside of the beach area. The restaurant’s wait time on a hot day can be very lengthy which my business won’t experience as I can have the customer in and out in as little as 15 seconds. Retail stores shouldn’t be much of a competition either as it could take anywhere from 15 to 25 minutes for an individual to get there and back. Each transaction will cost roughly 5cents/cup and 8cents/cup of lemonade. It will be necessary to rent a stationary cart that I can store my product in which costs $20/week or $80/month. Other expenses include city charges for being able to operate on the North Avenue Beach which total $120/month. The estimated monthly expenses are just about $356. The estimated monthly sales which are based on 300units/week or 1200units/month at $1.25 total $1500. Each month I should see a profit of about $1144. My research and personal experience has shown that North Avenue Beach is a high-traffic location during the dates that Matt’s Lemonade Stand will be operating. I’m looking forward to a profitable and...
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