Excel Industries

Excel Industries The case “Excel Industries” presents the corporate communication, media relations and the daycare for the children of working parents. As a result, the child care center, operated by Nyloncraft, should be closed to solve the problem, because it brought bad reputation to the company. Corporate communication is one of the main points in this case. The success and discipline in every business and cooperation depends on liquidation misinformation, misunderstandings and rumors. Business leaders must also realize that they will interact and socialize with a very diverse and sophisticated audience because of corporate strategy and tactical implementation of the brand in the market. Those who will manage the actions will have different backgrounds, reading abilities, knowledge of the subject, political opinions and interests. In many ways, a lot of audience reached by radio television, newspapers, magazines and fewer viewers. It may be helpful to think of the audience, which composed of shareholders, customers, suppliers and competitors. Face-to-face interaction will increase effectiveness of the message delivery. As more communication up and down the line at work is done electronically, face-to-face discussion can easily fail by the wayside. While the speed and volume of communication increases with e-mail, voicemail and instant messaging, some of the dialogue and personal touch can start to disappear. Business leaders should understand that they are responsible for their messages that they send, and they must reply for their actions. Business leaders must carefully timing release of each message. Corporate media should never use the news media to communicate with people who expect to hear from them directly. Every person should be treated personally, these messages via television, radio not effective if person expect directly answer from sender. Each message should be separated for separate audiences because every audience every listener have own problems, opinions and they need to be treated separately, and focuses on each group with interests. For example parents are interested in the welfare, good conditions of their children, while shareholders are interested on the profit of the company. Corporate executives acknowledge that careful planning and a different approach to communication the message might have saved them from considerable grief and criticism. The effectiveness of message delivery will increase by face-to-face interaction. Today, the line work is done electronically because face-to-face discussion fails in the background. Business leaders need to understand that they are responsible for their messages that they send, and they should be accountable for their actions. Business leaders must carefully timing of each message. Every person should be communicated individually, not through TV, radio, etc. It will be the great mistake of corporate company to communicate with people by this way. Each message must be allocated for a particular audience, because every audience every student has their own problems, opinions, and they should be treated separately, and focuses on the interests of each group. Parents are interested in conditions and opportunities for the child, but the company`s interest is finance and profit. That`s why, every message should be analyzed, corrected and delivered to the person.