Examples of Target Market
EXAMPLES OF TARGET MARKET
Target Market
According to Adventure Travel in Canada in 1993, 45% of adventure travelers in Manitoba were couples, while the second largest segment was friends with 29.3%. Solo travelers, families, and businesses made up 15.1%, 11.4%, and 4.7% respectively. The typical adventure traveler was predominantly male (54.4%) between 19-34 years of age, with 30.2% of customers traveling with friends or leisure groups.
Climb Kenora Co. feels that the industry will continue to grow because rock climbing has entered the mainstream of activity. It is no longer looked at as an activity for the elite. With the opening of indoor climbing facilities, anyone can climb. Climb Kenora Co. feels that business can be gained from the people that have climbed indoors and want to try climbing on real rock.
People would choose to climb, so that they can experience something new. In 1993, rock climbing operations accounted for over 12,988 traveler days. Roughly 22% of travelers had previously chosen the same firm. The customer wants to have a good time, at a good price.
The main target market for Climb Kenora Co. is male and female persons who are between the age of 18 and 50, traveling with spouse, family and/or friends. In the Winnipeg area alone, there are 139,487 males and 141,265 females in the target market age group. The second group of people that Climb Kenora Co. will target is overworked executives and people in managerial positions who need to get away from their jobs. Large companies that want to build up team spirit through a weekend of fun will also be targeted. In Manitoba, there are about 23,307 males and 13,320 females in executive or managerial positions according to FP Markets Canadian Demographics.
There are two levels of ability that make up the target market for Climb Kenora Co. these fall under the categories of novice and intermediate. Novice climbers would consist of people who have not climbed before or have very little
Target Market
According to Adventure Travel in Canada in 1993, 45% of adventure travelers in Manitoba were couples, while the second largest segment was friends with 29.3%. Solo travelers, families, and businesses made up 15.1%, 11.4%, and 4.7% respectively. The typical adventure traveler was predominantly male (54.4%) between 19-34 years of age, with 30.2% of customers traveling with friends or leisure groups.
Climb Kenora Co. feels that the industry will continue to grow because rock climbing has entered the mainstream of activity. It is no longer looked at as an activity for the elite. With the opening of indoor climbing facilities, anyone can climb. Climb Kenora Co. feels that business can be gained from the people that have climbed indoors and want to try climbing on real rock.
People would choose to climb, so that they can experience something new. In 1993, rock climbing operations accounted for over 12,988 traveler days. Roughly 22% of travelers had previously chosen the same firm. The customer wants to have a good time, at a good price.
The main target market for Climb Kenora Co. is male and female persons who are between the age of 18 and 50, traveling with spouse, family and/or friends. In the Winnipeg area alone, there are 139,487 males and 141,265 females in the target market age group. The second group of people that Climb Kenora Co. will target is overworked executives and people in managerial positions who need to get away from their jobs. Large companies that want to build up team spirit through a weekend of fun will also be targeted. In Manitoba, there are about 23,307 males and 13,320 females in executive or managerial positions according to FP Markets Canadian Demographics.
There are two levels of ability that make up the target market for Climb Kenora Co. these fall under the categories of novice and intermediate. Novice climbers would consist of people who have not climbed before or have very little