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MCDONALD HAS A POWERFUL BRAND AND EXCELLENT BUSINESS MODEL THAT MADE MCDONALD’S REVENUES CONTINUES TO GROW.

A report submitted in partial fulfillment of the requirements for Academic Skills for Accounting (FE1019).

Prepared for:
Miss Rahiza Ranom

Prepared by:
UEL ID

School of Accounting and Finance
Linton College

24th July 2009

ACKNOWLEDGEMENT

I would like to thank God for all His blessings. A lot of people have played a very important role in the successful completion of this report. In this section, I would like to express my appreciation for those who help me directly and indirectly in my work.

I would like to thank my supervisor, Mr. _______, for the valuable advice and support he has given me in the writing of this report. I would also like to thank my teachers, Mrs. _______ and Mr. _______ for their encouragement and guidance. Thanks also to my typist, Ms. _______, for her immaculate job and her suggestions. My deepest thanks go to my wife/husband, for her/his love, understanding and support.

SUMMARY / ABSTRACT
This study was to _________________________________________________________ ________________________________________________________________________ ________________________________________________________________________

It was requested by ________________________________________________________ It was requested on (date).

The investigation was done by _______________________________________________ ________________________________________________________________________

The main findings were that ________________________________________________ ________________________________________________________________________ ________________________________________________________________________

It was concluded that ______________________________________________________ ________________________________________________________________________

The recommendations are that ________________________should be _______________ ________________________________________________________________________

CONTENTS PAGE
Section...............................................................................Page Number 1. Introduction..................................................................................5 1. Background.………………………………………………..5 2. Research Question.………………………………………...5 3. Objectives.…………………………………………………5 4. Scope……………………………………………………….5 2. Literature Review.........................................................................6 1. Review from different scholar……………………………..6 2. McDonald History…………………………………………6 3. Definition of Business Modal……………………………...7 4. Definition of Brand………………………………………...7 5. SWOT Analysis……………………………………………7 3. Methodology................................................................................9 1. Instrumentation…………………………………………….9 2. Research Framework………………………………………9 3. Project Scheduling…………………………………………10 4. Findings.......................................................................................11 1. Introduction………………………………………………...11 2. McDonald’s Strengths……………………………………..12 3. Financial Statement as evidences………………………….14 5. Conclusions..................................................................................19 6. Recommendations........................................................................20 7. Appendices...................................................................................21 8. References....................................................................................22

List of Figures

1. Figure 4.1: A pie chart showing the relative
market shares of the top 10 food chain in US…………………..12 2. Figure 4.2: Operating profit margin and net
profit margin from 1998 – Q3 2003…………………………….15 3. Figure 4.3:...
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